Best Practice

Why People Unsubscribe & What You Can Do About It

You work hard to connect with clients. So, why are you losing subscribers? Here are the main reasons and what you can do about them.

By Candice Lee Reeves
May 6, 2019

7 Ways to Use Marketing Automation Workflows

Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.

By Candice Lee Reeves
April 29, 2019

How to Get the Most Out of Landing Pages (Part 2)

In part two of our landing-page series, we explore the elements of good landing-page design - with examples.

By Candice Lee Reeves
April 5, 2019

How to Get the Most Out of Landing Pages (Part 1)

Building a landing page? Over the next two weeks, we’ll share a blog series on how to get the most out of it.

By Candice Lee Reeves
March 29, 2019

Everlytic Talks Email Marketing Ahead of the IMC Conference

Karyn Strybos discusses our partnership with the IMC ahead of their 2019 conference. Listen to the podcast here.

By Candice Lee Reeves
March 5, 2019

The Basics of A/B Testing Your Emails

When your bottom line rests on the efficacy of a subject line or design, A/B testing your emails can help you send the best ones.

By Candice Lee Reeves
January 28, 2019

Email Automation for Hospitality

More than 10 million tourists visited South Africa in 2017. And they keep on coming. How can you leverage email automation for hospitality?

By Candice Lee Reeves
November 9, 2018

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