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Email Marketing

The Basics of A/B Testing Your Emails

When your bottom line rests on the efficacy of a subject line or design, A/B testing your emails can help you send the best ones.
Email & SMS in Your Rewards Programme

Use Email & SMS in Your Rewards Programme – Here’s Why

Reward programmes are often successful because they communicate well via email and SMS. Here’s why you should too.
Everlytic Features from 2018

Our Favourite Everlytic Features from 2018

In preparation for 2019, we’re reflecting on the one that’s passed. These are some of our favourite Everlytic features from 2018.

Using Paid Search to Build Your Email Database

Google ads have become a necessity for marketers. But did you know that you can use these ads to grow your email list? Find out how.

How to Create Email GIFs

Email GIFs grab readers’ attention, boost engagement, and can help increase your click-through rate. Here are some of the best tools to create your own.
Black Friday cart abandonment

Addressing Black Friday Cart Abandonment

Online cart abandonment affects about 70% of sales. How can you recover some of your losses this Black Friday? With email.

Email Automation for Hospitality

More than 10 million tourists visited South Africa in 2017. And they keep on coming. How can you leverage email automation for hospitality?
Email mistakes happen. How do you recover from them? Read this

How to Recover from Your Email Mistakes

Email mistakes are bound to happen sometimes – we’re all human after all. How do you recover from them? Here are our top tips.
marketing automation

10 Signs That You Need Marketing Automation

Marketing automation helps make your marketing campaigns smarter, lighter, and targeted to your clients’ interests. Still not swayed? Here are our 10 Signs That You Need Marketing Automation.

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