Email Marketing

Using Paid Search to Build Your Email Database

Google ads have become a necessity for marketers. But did you know that you can use these ads to grow your email list? Find out how.

By Cristelle Snyman
December 11, 2018

How to Create Email GIFs

Email GIFs grab readers’ attention, boost engagement, and can help increase your click-through rate. Here are some of the best tools to create your own.

By Candice Lee Reeves
December 3, 2018

Addressing Black Friday Cart Abandonment

Online cart abandonment affects about 70% of sales. How can you recover some of your losses this Black Friday? With email.

By Candice Lee Reeves
November 15, 2018

Email Automation for Hospitality

More than 10 million tourists visited South Africa in 2017. And they keep on coming. How can you leverage email automation for hospitality?

By Candice Lee Reeves
November 9, 2018

How to Recover from Your Email Mistakes

Email mistakes are bound to happen sometimes – we’re all human after all. How do you recover from them? Here are our top tips.

By Candice Lee Reeves
October 18, 2018

10 Signs That You Need Marketing Automation

Marketing automation helps make your marketing campaigns smarter, lighter, and targeted to your clients’ interests. Still not swayed? Here are our 10 Signs That You Need Marketing Automation.

By Candice Lee Reeves
September 20, 2018

How to Make the Most of Your Welcome Emails

Welcome emails have a higher open rate than standard emails and they can significantly boost client retention. Here’s how you can make the most of yours.

By Candice Lee Reeves
September 3, 2018

Understanding Email-Safe Fonts

Choosing the right email-safe font for you is essential and contributes to the look of your piece, sets the tone and contributes to the readability of your content.