General

Given that email is cheap, near-ubiquitous and the world’s default tool for business communication, why is relatively little attention seemingly given to it as a marketing channel?

On Friday our Top Tip #4 was released, “Thoroughly research your target audience to establish an optimal sending time to send out your campaigns.”

by Vera Romano In a bid to be more like a storyteller (another thing us marketers are often told to be in these new “we need content” times) let me give it a bash by telling you about my recent light bulb moment.

Building relationships with potential customers is essential for lead generation and lead nurturing.

My dad would always know who to blame for the high phone bill each month by looking at the wall opposite to where our telephone stood.

Crowdsourcing is not a new concept in digital marketing circles, it is however getting a new lease on life in the world of politics, especially in Africa.

So, GEW is happening this week. That’s Global Entrepreneurship Week and it’s the world’s largest celebration of innovators, job creators and startups.

Martin Coady is the director of all things technical at the VML Center of Excellence, where he’s in the business of technical strategy and content management.