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The Principle of AIDA: So what are we Marketer’s to do?

by Vera Romano In a bid to be more like a storyteller (another thing us marketers are often told to be in these new “we need content” times) let me give it a bash by telling you about my recent light bulb moment.
Business Talks

Building Rich Customer Relationships

Building relationships with potential customers is essential for lead generation and lead nurturing.
not just a telephone

It’s not just a Telephone anymore

My dad would always know who to blame for the high phone bill each month by looking at the wall opposite to where our telephone stood.
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Crowdsourcing Political Ideology

Crowdsourcing is not a new concept in digital marketing circles, it is however getting a new lease on life in the world of politics, especially in Africa.
Jonathan Houston

Q & A with Digital Marketing Strategist Jonathan Houston

So, GEW is happening this week. That’s Global Entrepreneurship Week and it’s the world’s largest celebration of innovators, job creators and startups.

Q & A with Customer Experience Manager Martin Coady

Martin Coady is the director of all things technical at the VML Center of Excellence, where he’s in the business of technical strategy and content management.

What’s the deal with Priority Inbox?

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