General

Given that email is cheap, near-ubiquitous and the world’s default tool for business communication, why is relatively little attention seemingly given to it as a marketing channel?

On Friday our Top Tip #4 was released, “Thoroughly research your target audience to establish an optimal sending time to send out your campaigns.”

by Vera Romano In a bid to be more like a storyteller (another thing us marketers are often told to be in these new “we need content” times) let me give it a bash by telling you about my recent light bulb moment.