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Automate Communication by Tracking Customer Behaviour

One of the best ways to collect customer data is by tracking behaviour. Here are examples of customer behaviour you can track to automate communication.
How to Compile a Crisis Communication Team | Everlytic | Email automation software | Blog image | Businesspeople having a meeting

How to Compile a Crisis Communication Team

Creating a crisis communication framework before a crisis happens helps employees make effective decisions in the moment. Step 1? Compile a team. Here’s how…
5 Technical Elements That Improve Email Open Rates | Everlytic | Email Automation Software | Blog image | Hands on keyboard

5 Technical Elements That Improve Email Open Rates

Your email content isn’t the only way to optimise your open rate. Here are five of the technical elements you can work on too.
Everlytic-Create-Powerful-Content-Blog-Image-1-Woman-Working-on-Laptop

Three Rules for Creating Powerful Email Content

Powerful email content educates, informs, inspires, or helps your audience solve a problem. These are the three rules for creating it for your brand.
How to Build Your Email Database | Blog post | Everlytic | Effective Email Campaign | Blog feature image | People sitting in a row

4 Ways to Build Your Email Database

Growing an email database is an ongoing process. But, it shouldn’t take long to get started. Here are some ideas on how to do it.
Digital Transformation & Student Engagement: Changing the Lives of South Africa’s Youth | Everlytic | Higher Education | Students around a table | Blog image

Digital Transformation & Student Engagement: Changing the Lives of South Africa’s Youth

South Africa’s education system may not be perfect, but with the right digital tools, we can change the lives of the students we have. This is how.
How to Refine Your Email Properties for Better Delivery | Everlytic | Email Marketing | Email Delivery | Blog post | Email inbox image

How to Refine Your Email Properties for Better Delivery

Refining your email properties (like the subject line, from name, and from address) can improve your email delivery immediately. This is how…
How to Move Your Mailchimp Email Database to Everlytic | Email Marketing | Communication Software | Blog image | Moving database

How to Move Your Mailchimp Email Database to Everlytic

Moving to a new bulk email platform is simple. So, to put your mind at ease, here’s how to move your Mailchimp email database to Everlytic.

How to Use RACE Planning in Your Content Strategy

The RACE Framework divides the digital marketing process into five main phases. Here’s how to use it when implementing your content marketing strategy.

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