The Everlytic Blog

Is Marketing Automation Worth the Effort? Studies Say Absolutely!

Sales & marketing automation has potent potential in any business. But many still find it overwhelming. Is it worth figuring out? Here’s what the research says…
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Use marketing automation to send strategic, functional messaging that boosts productivity, returns & retention with a stronger customer experience.
The Marketing Automation Handbook for Optimised Campaigns | Everlytic | Email Marketing | Email Automation | Man working at a laptop
Marketing automation is the next level of scaling and optimising your marketing campaigns. Ready to get started? Here’s what you need to know…
This year, we crunched data from millions of ecommerce emails sent from the Everlytic platform between 2019 and 2021, to identify trends that you can use.
Streamline Digital Comms & Stay Competitive as a Business and Residential Security Firm | Everlytic | Security Guard
Business and residential security firms in SA can become more competitive by streamlining their digital comms. Get 5 steps for boosting your digital strategy.
5 Data Compliance Traps to Avoid in SMS Marketing | Everlytic | Woman reading off a cell phone
In this blog post, we’ll look at common data compliance pitfalls marketers land in when using SMS incorrectly and point out how to prevent this from happening.
Does Image Prefetching Hurt Engagement Tracking on Gmail? | Everlytic | Mock-up of a Gmail email template
Image prefetching happens when a Gmail user opens an email under specific conditions and the platform serves them images contained in the email. Learn more.
7 Ways to Stay Out of Android’s SMS Spam Folder | Everlytic | SMS Marketing | Example of Android's SMS spam folder
Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.
What is behavioural linguistics? Learn about its scientific influences, like nudge theory & choice architecture, & how you can apply them in your marketing.

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