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The Everlytic Blog

7 Ways to Stay Out of Android’s SMS Spam Folder

Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.

How to Use Choice Architecture to Nudge Action in Marketing

What is behavioural linguistics? Learn about its scientific influences, like nudge theory & choice architecture, & how you can apply them in your marketing.
Everlytic | Simplify Message Personalisation, Grow Your Marketing Skills & Get More Business Blog | Guide Cover Image

Simplify Message Personalisation, Grow Your Marketing Skills & Get More Business

Ready to create more engaging client experiences that boost sales, brand reputation & retention? Here’s what you need to know about message personalisation.
Everlytic | How to Improve Your Customer Experience with Contact Tagging Blog | Tags Manager on Everlytic

How to Improve Your Customer Experience with Contact Tagging

Contact tagging segments your database so you can send relevant communications and improve the customer experience. Here’s how to use them.
The Key Foundations You Need to Master Bulk Communication | Everlytic | Email marketing | Many emails sent from a laptop

The Key Foundations You Need to Master Bulk Communication

Mastering bulk communication isn’t something you do overnight. There are key foundations that you need to master first to progress.

The Marketer’s Roadmap to Email Marketing Mastery

Bulk email marketing is essential – but automation & personalisation open new ways to connect. Read about how you can maximise your email campaigns.
Key Email Metrics & the Business Goals They Help You Achieve | Everlytic | Email marketing | Marketing automation | Businessman working at laptop

Key Email Metrics & the Business Goals They Help You Achieve

Analysing your email metrics can help you monitor the success of your campaigns in relation to your business goals. Use the guidelines in this blog to learn how.
Email Design Trends in 2022: Are You Keeping Up? | Everlytic | Email marketing | Marketing automation | GIF of an email scrolling on a laptop

Email Design Trends in 2022: Are You Keeping Up?

Email design is an exciting & constantly evolving space to play in. Are you up to speed on the latest email design trends? Here are some of our 2022 favourites.
Convert More Clients with These 6 Call-to-Action Tips | Everlytic | Email marketing | Marketing automation | Email on mobile

Convert More Clients with These 6 Call-to-Action Tips

Content is king, but without an effective call to action, that’s where it ends. Optimise your calls to action and get higher conversions with these 6 tips.

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