Best Practice

11 Subscription Form Tips for High-Performing Email Campaigns

The effectiveness of your subscription forms can make a big difference to the success of your email campaigns. Here are 11 of our tips & best practices.

By Candice Lee Reeves
April 26, 2022

The Verdict on Email Attachments. Are They Good or Bad?

Being able to attach a file to an email has many benefits. But is it something that works at scale, when sending to large email lists? This is our take on it.

By Candice Lee Reeves
March 23, 2022

Dark Mode Email Compatibility: Are Your Emails Optimised?

Dark mode is a big design trend. Are your marketing emails optimised for it? Here are some great tips to get you started. Read more.

By Sharon Mukwevho
November 30, 2021

Write Strong Email Subject Lines to Boost Your Open Rate

Make your emails stand out from the masses. Use the tips and best practices in this post to write strong email subject lines and boost your open rate.

By Sharon Mukwevho
October 29, 2021

3 Emails You Should Send to Drive Conversions

Email marketing offers you a high ROI - but not all emails you send will lead to a conversion. Here are 3 emails you should send to drive conversions.

By Sharon Mukwevho
August 2, 2021

POPIA Q&A: Getting Consent for Direct Marketing

In this POPIA Q&A blog, we answer questions we received in our POPIA webinars on getting consent for direct marketing.

By Candice Lee Reeves
May 11, 2021

POPIA Q&A: Other POPIA Rules

In this POPIA Q&A blog, we answer questions we received in our POPIA webinars on some of the other POPIA rules you may not know about.

By Candice Lee Reeves
May 11, 2021

POPIA Q&A: Marketing to Certain People Without Extra Consent

In this POPIA Q&A blog, we answer questions we received in our POPIA webinars on marketing to certain people without extra consent.

By Candice Lee Reeves
May 11, 2021

POPIA Q&A: Third-Party Consent for Direct Marketing

In this POPIA Q&A blog, we answer questions we received in our POPIA webinars on third-party consent for direct marketing.

By Candice Lee Reeves
May 11, 2021

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