Best Practice

The Key Foundations You Need to Master Bulk Communication | Everlytic | Email marketing | Many emails sent from a laptop
Mastering bulk communication isn’t something you do overnight. There are key foundations that you need to master first to progress.
Convert More Clients with These 6 Call-to-Action Tips | Everlytic | Email marketing | Marketing automation | Email on mobile
Content is king, but without an effective call to action, that’s where it ends. Optimise your calls to action and get higher conversions with these 6 tips.
4 Email Design Tips that Improve Engagement & Conversions | Everlytic | Email marketing | Marketing automation platform | Email builder on a desktop screen
Well-designed emails can improve engagement and drive conversions. Use the email design tips in this blog to make the most of your email marketing campaigns.
The 6 Key Elements of Effective Email Design | Everlytic | Email marketing | Marketing automation | Omnichannel communication | Designer working at a laptop
Great email design is a learnable skill. Here are some of the key elements you can use to optimise your email campaigns.
11 Subscription Form Tips for High-Performing Email Campaigns | Email marketing | Everlytic | Online subscription form
The effectiveness of your subscription forms can make a big difference to the success of your email campaigns. Here are 11 of our tips & best practices.
Everlytic | Email Attachments - Good or Bad | Blog | Email example on desktop
Being able to attach a file to an email has many benefits. But is it something that works at scale, when sending to large email lists? This is our take on it.
Everlytic | Blog | Dark Mode Email Compatibility: Are Your Marketing Emails Optimised? | Featured image
Dark mode is a big design trend. Are your marketing emails optimised for it? Here are some great tips to get you started. Read more.
Everlytic | Blog | Write Strong Email Subject Lines to Boost Your Open Rate | African Woman Working on Laptop at Office
Make your emails stand out from the masses. Use the tips and best practices in this post to write strong email subject lines and boost your open rate.
Email marketing offers you a high ROI - but not all emails you send will lead to a conversion. Here are 3 emails you should send to drive conversions.
In this POPIA Q&A blog, we answer questions we received in our POPIA webinars on getting consent for direct marketing.

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