The Everlytic Blog

Crowdsourcing Political Ideology

Crowdsourcing is not a new concept in digital marketing circles, it is however getting a new lease on life in the world of politics, especially in Africa.

By Everlytic
July 23, 2015

Q & A with Digital Marketing Strategist Jonathan Houston

So, GEW is happening this week. That’s Global Entrepreneurship Week and it’s the world’s largest celebration of innovators, job creators and startups.

By Everlytic
July 23, 2015

Q & A with Customer Experience Manager Martin Coady

Martin Coady is the director of all things technical at the VML Center of Excellence, where he’s in the business of technical strategy and content management.

By Everlytic
July 23, 2015

New in Email Marketing: Gmail’s Grid View

You may have heard buzz in the grapevine that Gmail has another new feature email marketers need to take note of. Gmail’s new Grid View.

By Everlytic
July 23, 2015

January & February Feature Round Up

The last few months have been very busy for Everlytic and I’m sure you’ve noticed some hefty changes in the system.

By Everlytic
July 23, 2015

Gmail’s new image caching to affect Email reports

Last week, Google announced the changes they’ve made to referencing and caching images. These changes came with no warning, leaving eMarketers little time to test how it will affect their campaigns.

By Everlytic
July 23, 2015

Industry Benchmarks for Email Marketing

Whatever your goals are for email, mobile or social communications, it’s important to know whether your efforts are as successful as other players in your industry or not.

By Everlytic
July 23, 2015

How Email helped Obama’s online campaign

The man behind Obama’s online campaign is coming to town. Yip, Harper Reed will be sharing his story with audiences at The Nedbank Digital Edge Live 2013.