Email Marketing

First there was Gmail’s *tabbed inbox layout that marketers had to contend with and now, Gmail has introduced its new ‘Block’ functionality.

Instead of sending communications to everyone on your list, you can refine your strategy to send content that suits your user’s needs.

If recent media reports are anything to go by, the subject of POPI is again in the limelight, with reports indicating that the full Act will come into effect by the end of the year.

Email Marketing Automation is currently a popular technology with marketers and businesses alike. It allows you to nurture leads through automated email campaigns to engage customers and take marketing to the next level.

The Protection of Personal Information Act of 2013 was passed and signed into law this past November. When the Consumer Protection Act was passed in 2011, many debated when it would be POPI’s turn.

Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? You’ve employed the best designer, your email has a well-balanced HTML to text ratio

I was once the butt of a prank that left me with some explaining to do. A week before my wedding, I was dumb enough to leave my desk unattended with my Facebook account logged in

We’re all accustomed to the generic narrative of hero vs. villain. We see it in Westerns, children’s animations, action films and even soppy romances.

Michelle works at Render*, a big conglomerate. As the group marketing lady, she’s due to present the customer segment reports to the CEO and has a sinking feeling he is not going to be impressed. Enter Render’s competitor, Aldop*.

Recently my brothers and I inherited a holiday cottage. As grateful as we are for this gift our grandmother left us, we’ve found ourselves rather frustrated with the admin attached to ownership.

You may have heard buzz in the grapevine that Gmail has another new feature email marketers need to take note of. Gmail’s new Grid View.

Last week, Google announced the changes they’ve made to referencing and caching images. These changes came with no warning, leaving eMarketers little time to test how it will affect their campaigns.

The man behind Obama’s online campaign is coming to town. Yip, Harper Reed will be sharing his story with audiences at The Nedbank Digital Edge Live 2013.