Email Marketing

How clean is your email database? Have you ever considered cleaning it up to make sure you’re interacting with active subscribers?

Email marketing in South Africa has been around for many years. Yet we barely have any local standards to compare our campaigns to.

Longstanding promotional products expo, Markex makes its 30th appearance this year, introducing a conference component to run alongside the exhibition.

Wouldn’t it be great to know what immediately attracts the attention of a reader to an email or website.

Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one.

Research by Marketing Sherpa proved that B2B mailing lists shrink at rate of 22.5% annually.

It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful.

The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment.

In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them.

Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns.

Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is www.google.com.

It’s not really that much of a secret. Applied knowledge goes a long way with almost anything. In this case, applied knowledge is what makes the difference between a good click rate and a great one.

Considering how we, at Everlytic, are always looking at the best way to make email communication effective. We took a look at the next technological trend, smartwatches, and tested how they receive emails. The conclusion? Not so well.

You may remember back in 2013 there was a big scare in the email marketing industry. People were really worried that a new feature in Gmail would mean the end of email marketing.

Figuring out how to start your first email marketing campaign can be intimidating. There is a lot of information out there about what to do, and some of it can be confusing and contradictory.

Email marketing is a great way to communicate with your audience. And we’re not just saying that because it’s what we do. Email marketing on its own is great; simple, quick, and cost effective.

When you think of bulk email, the first thing that comes to mind is probably a bald guy sitting in a basement sending adverts for pills to millions of unsuspecting inboxes.

Would you like to capture new readers and sign ups directly into your mailing lists from your Facebook page?

Companies big and small are currently seen migrating their digital marketing efforts and lead nurturing software to a cloud-based platform.