Email Marketing

Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns.

Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is www.google.com.

It’s not really that much of a secret. Applied knowledge goes a long way with almost anything. In this case, applied knowledge is what makes the difference between a good click rate and a great one.

Considering how we, at Everlytic, are always looking at the best way to make email communication effective. We took a look at the next technological trend, smartwatches, and tested how they receive emails. The conclusion? Not so well.

You may remember back in 2013 there was a big scare in the email marketing industry. People were really worried that a new feature in Gmail would mean the end of email marketing.

Figuring out how to start your first email marketing campaign can be intimidating. There is a lot of information out there about what to do, and some of it can be confusing and contradictory.

Email marketing is a great way to communicate with your audience. And we’re not just saying that because it’s what we do. Email marketing on its own is great; simple, quick, and cost effective.

When you think of bulk email, the first thing that comes to mind is probably a bald guy sitting in a basement sending adverts for pills to millions of unsuspecting inboxes.

Would you like to capture new readers and sign ups directly into your mailing lists from your Facebook page?

Companies big and small are currently seen migrating their digital marketing efforts and lead nurturing software to a cloud-based platform.

First there was Gmail’s *tabbed inbox layout that marketers had to contend with and now, Gmail has introduced its new ‘Block’ functionality.

Instead of sending communications to everyone on your list, you can refine your strategy to send content that suits your user’s needs.

If recent media reports are anything to go by, the subject of POPI is again in the limelight, with reports indicating that the full Act will come into effect by the end of the year.

Email Marketing Automation is currently a popular technology with marketers and businesses alike. It allows you to nurture leads through automated email campaigns to engage customers and take marketing to the next level.

The Protection of Personal Information Act of 2013 was passed and signed into law this past November. When the Consumer Protection Act was passed in 2011, many debated when it would be POPI’s turn.

Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? You’ve employed the best designer, your email has a well-balanced HTML to text ratio

I was once the butt of a prank that left me with some explaining to do. A week before my wedding, I was dumb enough to leave my desk unattended with my Facebook account logged in

We’re all accustomed to the generic narrative of hero vs. villain. We see it in Westerns, children’s animations, action films and even soppy romances.

Michelle works at Render*, a big conglomerate. As the group marketing lady, she’s due to present the customer segment reports to the CEO and has a sinking feeling he is not going to be impressed. Enter Render’s competitor, Aldop*.

Recently my brothers and I inherited a holiday cottage. As grateful as we are for this gift our grandmother left us, we’ve found ourselves rather frustrated with the admin attached to ownership.