7 Ways to Use Marketing Automation Workflows
Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.
Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.
Which is better between email and SMS marketing? We say: try both. This infographic shows why.
Spam filters keep the junk out of people's inboxes. How can you prevent your honest emails from being flagged?
Email technology is constantly evolving – are you evolving with it? Read this to find out.
Karyn Strybos discusses our partnership with the IMC ahead of their 2019 conference. Listen to the podcast here.
Towards the end of 2018, we re-launched our Lite packages for small businesses. Here’s why.
Most of our buying decisions are made with a healthy dose of emotion. How can emotional marketing impact your email campaigns? Read this.
There’s a lot to know about effective email marketing. Download our printable checklist as a reference in your planning.
When your bottom line rests on the efficacy of a subject line or design, A/B testing your emails can help you send the best ones.
Reward programmes are often successful because they communicate well via email and SMS. Here’s why you should too.
We shared a lot of information last year – this was some of our top-performing content.
In preparation for 2019, we’re reflecting on the one that’s passed. These are some of our favourite Everlytic features from 2018.
Google ads have become a necessity for marketers. But did you know that you can use these ads to grow your email list? Find out how.
Email GIFs grab readers’ attention, boost engagement, and can help increase your click-through rate. Here are some of the best tools to create your own.
The holiday season is upon us. Here’s how to maximise your email marketing with our 2018 Holiday Marketing Tips.
Online cart abandonment affects about 70% of sales. How can you recover some of your losses this Black Friday? With email.
More than 10 million tourists visited South Africa in 2017. And they keep on coming. How can you leverage email automation for hospitality?
Email is the best way to connect with potential customers - especially in retail. What do you need to get started? Here are our 5 top tips.
Direct marketers are most affected by POPI legislation. How can you keep your database compliant? Read this.
Email mistakes are bound to happen sometimes – we’re all human after all. How do you recover from them? Here are our top tips.