Keeping Your Database POPI Compliant
Direct marketers are most affected by POPI legislation. How can you keep your database compliant? Read this.
25
10, 2018
18
10, 2018
How to Recover from Your Email Mistakes
Email mistakes are bound to happen sometimes – we’re all human after all. How do you recover from them? Here are our top tips.
16
10, 2018
Lead Nurturing with Email: An Infographic
Not all non-converting business prospects are lost. Sometimes you just need to guide them over the finish line. And lead nurturing with email is the most effective way to do it. Here’s how.
10
10, 2018
Optimise Your Marketing Automation with Workflows
Recently, we released your new favourite feature in marketing automation: Workflows. They give you all the benefits of drip campaigns, plus so much more.
20
09, 2018
10 Signs That You Need Marketing Automation
Marketing automation helps make your marketing campaigns smarter, lighter, and targeted to your clients’ interests. Still not swayed? Here are our 10 Signs That You Need Marketing Automation.
3
09, 2018
How to Make the Most of Your Welcome Emails
Welcome emails have a higher open rate than standard emails and they can significantly boost client retention. Here’s how you can make the most of yours.
6
08, 2018
Understanding Email-Safe Fonts
Choosing the right email-safe font for you is essential and contributes to the look of your piece, sets the tone and contributes to the readability of your content.
5
07, 2018
How Will the GDPR Affect Your Digital Marketing Campaigns?
We chatted to Elizabeth de Stadler, the founding director of Novation Consulting, about the GDPR and what it means for local marketers. Between the EU's General Data Protection [...]
8
06, 2018
Bulk Email Marketing vs SPAM
Unpacking the Differences Between Bulk Email and SPAM Bulk email should not be confused with SPAM and can rather be described as a similar/generic message sent out to [...]
15
11, 2017
Tap into Hyper-Personalisation with Email Marketing
Email marketing offers many personalisation options, yet not all brands are leveraging this functionality to...
7
11, 2017
Email and SMS Holiday Marketing Tips
We’re fast approaching the holiday season, which means consumers will be on the lookout for as many deals as possible. It’s the perfect time to time to maximise your...
6
11, 2017
Guide to Email List Hygiene
How clean is your email database? Have you ever considered cleaning it up to make sure you’re interacting with active subscribers?
13
10, 2017
Email Marketing South Africa: Industry Insights and Benchmarks Report from Everlytic
Email marketing in South Africa has been around for many years. Yet we barely have any local standards to compare our campaigns to.
22
05, 2017
Everlytic to present double bill at Madex on Email Marketing Essentials and State of Email Marketing in SA
Longstanding promotional products expo, Markex makes its 30th appearance this year, introducing a conference component to run alongside the exhibition.
1
03, 2017
Eye Tracking Trends for Marketing Mailers
Wouldn’t it be great to know what immediately attracts the attention of a reader to an email or website.
20
02, 2017
How to Create Emails That People Want to Respond to
Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one.
19
01, 2017
Building Your Contact Database
Research by Marketing Sherpa proved that B2B mailing lists shrink at rate of 22.5% annually.
30
09, 2016
Key Metrics to Consider in Your Email Strategy
It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful.
27
09, 2016
Message Size Notification
The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment.
11
08, 2016
Google Analytics
In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them.