According to Seth Godin, “Content marketing is the only marketing left”. How did we get to this point?
Email is a great channel for eCommerce platforms to communicate with their audiences. And our survey shows that shoppers want these emails too.
Want to know which promotional channels to use for different age groups? Read this.
Last week, we went to Madex. We asked Karyn Strybos, Everlytic’s Marketing Manager, what her take was on the expo and this is what she said.
Our Twitter polls reveal some surprising data about our followers. Here’s what to do if the results apply to you.
Our 2018 Email Marketing Benchmarks Report gives you the stats to gauge the effectiveness of your emails. View the top ones in this infographic.
Social media, social proof, and email marketing are vital elements for strong marketing. Reinforce them all by putting social proof in your emails.
You work hard to connect with clients. So, why are you losing subscribers? Here are the main reasons and what you can do about them.
Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.
Which is better between email and SMS marketing? We say: try both. This infographic shows why.
Spam filters keep the junk out of people's inboxes. How can you prevent your honest emails from being flagged?
Email technology is constantly evolving – are you evolving with it? Read this to find out.
Karyn Strybos discusses our partnership with the IMC ahead of their 2019 conference. Listen to the podcast here.
Towards the end of 2018, we re-launched our Lite packages for small businesses. Here’s why.
Most of our buying decisions are made with a healthy dose of emotion. How can emotional marketing impact your email campaigns? Read this.
There’s a lot to know about effective email marketing. Download our printable checklist as a reference in your planning.
When your bottom line rests on the efficacy of a subject line or design, A/B testing your emails can help you send the best ones.
Reward programmes are often successful because they communicate well via email and SMS. Here’s why you should too.
We shared a lot of information last year – this was some of our top-performing content.
In preparation for 2019, we’re reflecting on the one that’s passed. These are some of our favourite Everlytic features from 2018.