How to Refine Your Email Properties for Better Delivery
Refining your email properties (like the subject line, from name, and from address) can improve your email delivery immediately. This is how…
28
02, 2020
20
02, 2020
How to Move Your Mailchimp Email Database to Everlytic
Moving to a new bulk email platform is simple. So, to put your mind at ease, here’s how to move your Mailchimp email database to Everlytic.
17
02, 2020
Email Content & Design Trends for 2020
Email is essential in business. But, like all today's technologies, it’s constantly evolving. Stay on top of your email marketing game with these 2020 trends.
31
01, 2020
Infographic: The Journey of an Email
Email doesn’t travel straight from your server to a recipient – it goes through several checks and filters in between. Here’s an infographic of the journey.
28
01, 2020
Everlytic’s Top Software Features from 2019
As usual in our development team, a lot has happened over the last year Here’s an overview of the top features & updates we released in 2019.
22
01, 2020
Your Favourite Everlytic Content from 2019
In 2019, we published 40 blog posts, two white papers, one five-part educational series, and two case studies. These were your five favourites.
19
11, 2019
5 Content Strategy Tips for the Holiday Season 2019
The 2019 holiday season kicks off soon. Is your marketing content ready? Here are 5 tips for compiling your content strategy.
1
11, 2019
How to Integrate Google Analytics with Your CRM for Better Content Analysis
Google Analytics is great for monitoring content. And in some cases, you can integrate it with your CRM.
25
10, 2019
How to Create Meaningful Content
It’s one thing planning a content strategy, and it’s another planning one that’s effective. This is how you can consistently create meaningful content.
18
10, 2019
How to Map Your Customer Journey
Mapping your customer journey shouldn’t take you longer than 1.5 hours – and you don’t even have to leave the office. Here’s a breakdown of how.
9
10, 2019
Developing your Content Marketing Mission Statement
Before you compile your content strategy, you need to pre-plan. And part of this includes developing your content marketing mission statement.
22
08, 2019
Research: Why People Don’t Open Your Emails
What is it about your emails that causes a reader not to open them? We asked exactly this in our online survey earlier this year. This is what we found...
14
08, 2019
Audio Interview: How Everlytic was Born
Every great organisation has a story about where it started. Listen to this audio interview with our Founder Sam Hutchinson to hear ours.
22
07, 2019
How to Use Storytelling in Email
Storytelling is huge in marketing as it improves ad recall and builds relationships. But how do you tell stories in email?
11
07, 2019
The Evolution of Content Marketing
According to Seth Godin, “Content marketing is the only marketing left”. How did we get to this point?
27
06, 2019
Research: Why Email is Essential for eCommerce
Email is a great channel for eCommerce platforms to communicate with their audiences. And our survey shows that shoppers want these emails too.
18
06, 2019
Research: The Best Promotional Channels by Age in South Africa
Want to know which promotional channels to use for different age groups? Read this.
12
06, 2019
Our Take on Madex 2019
Last week, we went to Madex. We asked Karyn Strybos, Everlytic’s Marketing Manager, what her take was on the expo and this is what she said.
4
06, 2019
What Our Twitter Polls Reveal About You & What You Can Do About It
Our Twitter polls reveal some surprising data about our followers. Here’s what to do if the results apply to you.
27
05, 2019
Infographic: Everlytic’s Top 2018 Email Benchmarks
Our 2018 Email Marketing Benchmarks Report gives you the stats to gauge the effectiveness of your emails. View the top ones in this infographic.
