Email Marketing

Email marketing is a great way to communicate with your audience. And we’re not just saying that because it’s what we do. Email marketing on its own is great; simple, quick, and cost effective.

When you think of bulk email, the first thing that comes to mind is probably a bald guy sitting in a basement sending adverts for pills to millions of unsuspecting inboxes.

Would you like to capture new readers and sign ups directly into your mailing lists from your Facebook page?

First there was Gmail’s *tabbed inbox layout that marketers had to contend with and now, Gmail has introduced its new ‘Block’ functionality.

If recent media reports are anything to go by, the subject of POPI is again in the limelight, with reports indicating that the full Act will come into effect by the end of the year.

Email Marketing Automation is currently a popular technology with marketers and businesses alike. It allows you to nurture leads through automated email campaigns to engage customers and take marketing to the next level.

Michelle works at Render*, a big conglomerate. As the group marketing lady, she’s due to present the customer segment reports to the CEO and has a sinking feeling he is not going to be impressed. Enter Render’s competitor, Aldop*.

Recently my brothers and I inherited a holiday cottage. As grateful as we are for this gift our grandmother left us, we’ve found ourselves rather frustrated with the admin attached to ownership.

You may have heard buzz in the grapevine that Gmail has another new feature email marketers need to take note of. Gmail’s new Grid View.

Last week, Google announced the changes they’ve made to referencing and caching images. These changes came with no warning, leaving eMarketers little time to test how it will affect their campaigns.