POPIA Guest Post: Don’t Throw the Database Out with the Bath Water
POPIA came into effect on 1 July 2020, giving South African organisations one year to comply. Here’s guidance on what this means for marketers.
29
10, 2020
8
10, 2020
![[Radio Interview] Karyn Strybos Demystifies POPIA Legislation for Marketers | Blog feature image | Everlytic](https://www.everlytic.com/wp-content/uploads/2020/10/Everlytic-POPIA-Legislation-Karyn-Interview-Feature-Image.jpg.webp "[Radio Interview] Karyn Strybos Demystifies POPIA Legislation for Marketers | Everlytic POPIA Legislation Karyn Interview Feature Image Everlytic")
[Radio Interview] Karyn Strybos Demystifies POPIA Legislation for Marketers
Our Marketing Manager, Karyn Strybos, spoke with Smile FM about what POPIA legislation means for direct marketing, POPIA myths, and consent. Listen.
11
09, 2020
[Video] Harness Hyper-Personalisation with Three Data-Collection Methods
Hyper-personalisation is more than greeting a person by name. Our Senior Digital Copywriter breaks it down, exploring how to collect data so you can use it.
8
09, 2020
![[Video] Karyn Strybos Talks About The Power of Communication Automation | Everlytic | Karyn Strybos | Marketing Manager](https://www.everlytic.com/wp-content/uploads/2020/09/Everlytic-Automation-Guide-Week-14-A-Blog-Feature-Image.jpg.webp "[Video] Karyn Strybos Talks About The Power of Communication Automation | Everlytic Automation Guide Week 14 A Blog Feature Image Everlytic")
[Video] Karyn Strybos Talks About The Power of Communication Automation
The benefits of automated communication go beyond what you may think. This is what our Marketing Manager, Karyn Strybos, has to say.
31
08, 2020
What to Consider When Building Automated Communication Workflows
Whether you’re just getting started building automated communication workflows or you’re more experienced, here are 4 questions to ask yourself.
25
08, 2020
Three Steps to Spring Clean Your Contact Database
Do you have reams of contact lists & low engagement? It may be affecting your business. Spring clean your contact database to boost engagement, delivery & sales.
8
08, 2020
Automate Your Communication by Integrating with Other Systems
Integrating your communication platform with other systems takes automation to the ultimate level. Here are ways you can use it to improve efficiencies.
20
07, 2020
Automate Communication by Tracking Customer Behaviour
One of the best ways to collect customer data is by tracking behaviour. Here are examples of customer behaviour you can track to automate communication.
6
07, 2020
How to Use Contact Data for Automated Communications
For automated communications to work, you need contact data. This is the first level of automation. Here are some of the features you can use at this level.
22
06, 2020
[Infographic] How Automated Communication Workflows Work
An automated communication workflow is a communication journey with intelligent conditions, data filters, and actions. Here’s an infographic of the basics.
5
06, 2020
Six Reasons Why You Need to Automate Your Communications
In today’s instantly gratifying world, automation is more than a buzz word… it’s essential to your business success. Here are six reasons why.
2
06, 2020
Use Data to Lead Your Email Communications
Most customers are happy to access email content via mobile, but not all. Understand which customers are which in our latest blog post. Read it here.
5
05, 2020
5 Technical Elements That Improve Email Open Rates
Your email content isn’t the only way to optimise your open rate. Here are five of the technical elements you can work on too.
28
04, 2020
How to Write Compelling Email Subject Lines
Email subject lines are one of the first things subscribers see of an email and it often determines if they open it. Here are our tips to make them compelling.
22
04, 2020
Three Rules for Creating Powerful Email Content
Powerful email content educates, informs, inspires, or helps your audience solve a problem. These are the three rules for creating it for your brand.
14
04, 2020
4 Ways to Build Your Email Database
Growing an email database is an ongoing process. But, it shouldn’t take long to get started. Here are some ideas on how to do it.
2
04, 2020
How & Why to Communicate During COVID-19
During COVID-19, businesses are cutting communication costs as a survival strategy. But we’ve got a different take on it: now’s the best time to keep it up.
28
02, 2020
Digital Transformation & Student Engagement: Changing the Lives of South Africa’s Youth
South Africa’s education system may not be perfect, but with the right digital tools, we can change the lives of the students we have. This is how.
28
02, 2020
How to Refine Your Email Properties for Better Delivery
Refining your email properties (like the subject line, from name, and from address) can improve your email delivery immediately. This is how…
20
02, 2020
How to Move Your Mailchimp Email Database to Everlytic
Moving to a new bulk email platform is simple. So, to put your mind at ease, here’s how to move your Mailchimp email database to Everlytic.
