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Email Marketing

Avoid extraneous costs of traditional media

Michelle works at Render*, a big conglomerate. As the group marketing lady, she’s due to present the customer segment reports to the CEO and has a sinking feeling he is not going to be impressed. Enter Render’s competitor, Aldop*.
Businessman covered in stickers on white background

Why my Brother thinks I’m a Spammer

Recently my brothers and I inherited a holiday cottage. As grateful as we are for this gift our grandmother left us, we’ve found ourselves rather frustrated with the admin attached to ownership.
Gmails grid view

New in Email Marketing: Gmail’s Grid View

You may have heard buzz in the grapevine that Gmail has another new feature email marketers need to take note of. Gmail’s new Grid View.
gmail

Gmail’s new image caching to affect Email reports

Last week, Google announced the changes they’ve made to referencing and caching images. These changes came with no warning, leaving eMarketers little time to test how it will affect their campaigns.
The Digital Edge Live

How Email helped Obama’s online campaign

The man behind Obama’s online campaign is coming to town. Yip, Harper Reed will be sharing his story with audiences at The Nedbank Digital Edge Live 2013.

Gmail’s Inbox Survey Results [INFOGRAPHIC]

Everlytic ran a survey for 4 months, asking email users and marketers questions relating to Gmail’s new inbox. These are the results.

What’s the deal with Priority Inbox?

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