General

How to Improve Your Customer Experience with Contact Tagging

Contact tagging segments your database so you can send relevant communications and improve the customer experience. Here’s how to use them.

By Candice Lee Reeves
August 15, 2022

The Key Foundations You Need to Master Bulk Communication

Mastering bulk communication isn’t something you do overnight. There are key foundations that you need to master first to progress.

By Candice Lee Reeves
June 21, 2022

The Marketer’s Roadmap to Email Marketing Mastery

Bulk email marketing is essential – but automation & personalisation open new ways to connect. Read about how you can maximise your email campaigns.

By Candice Lee Reeves
June 20, 2022

Key Email Metrics & the Business Goals They Help You Achieve

Analysing your email metrics can help you monitor the success of your campaigns in relation to your business goals. Use the guidelines in this blog to learn how.

By Everlytic
June 3, 2022

Convert More Clients with These 6 Call-to-Action Tips

Content is king, but without an effective call to action, that’s where it ends. Optimise your calls to action and get higher conversions with these 6 tips.

By Candice Lee Reeves
May 27, 2022

4 Email Design Tips that Improve Engagement & Conversions

Well-designed emails can improve engagement and drive conversions. Use the email design tips in this blog to make the most of your email marketing campaigns.