Hints & Tips

Developing your Content Marketing Mission Statement

Before you compile your content strategy, you need to pre-plan. And part of this includes developing your content marketing mission statement.

By Candice Lee Reeves
October 9, 2019

12 Tips for Creating a Voice Broadcast

How do you create a voice broadcast and what are the guidelines you should keep in mind when doing it? Here are our 12 tips.

By Candice Lee Reeves
September 6, 2019

4 Great Ways to Use Voice Broadcasting

Voice broadcasting integrates sound and the instant delivery of voice calls with the rest of your messaging strategy. Here are 4 great ways to use it.

By Candice Lee Reeves
September 6, 2019

Research: Why People Don’t Open Your Emails

What is it about your emails that causes a reader not to open them? We asked exactly this in our online survey earlier this year. This is what we found...

By Candice Lee Reeves
August 22, 2019

How to Use Storytelling in Email

Storytelling is huge in marketing as it improves ad recall and builds relationships. But how do you tell stories in email?

By Candice Lee Reeves
July 22, 2019

Research: The Best Promotional Channels by Age in South Africa

Want to know which promotional channels to use for different age groups? Read this.

By Candice Lee Reeves
June 18, 2019

Why People Unsubscribe & What You Can Do About It

You work hard to connect with clients. So, why are you losing subscribers? Here are the main reasons and what you can do about them.

By Candice Lee Reeves
May 6, 2019

7 Ways to Use Marketing Automation Workflows

Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.

By Candice Lee Reeves
April 29, 2019

How to Get the Most Out of Landing Pages (Part 2)

In part two of our landing-page series, we explore the elements of good landing-page design - with examples.

By Candice Lee Reeves
April 5, 2019

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