Hints & Tips

The 6 Key Elements of Effective Email Design

Great email design is a learnable skill. Here are some of the key elements you can use to optimise your email campaigns.

By Candice Lee Reeves
May 20, 2022

Clean Up Your Dirty Data with These 4 Email Database Hygiene Tips

Clear out dirty data & practice good email database hygiene to improve email delivery, campaign effectiveness, ROI, and more.

By Candice Lee Reeves
May 5, 2022

11 Subscription Form Tips for High-Performing Email Campaigns

The effectiveness of your subscription forms can make a big difference to the success of your email campaigns. Here are 11 of our tips & best practices.

By Candice Lee Reeves
April 26, 2022

5 Email Marketing Tips for the Travel Industry

Subscribers in the travel industry are all about experiences. Use these 5 marketing tips for the travel industry to give them the kind of experiences they love. Read more.

By Sharon Mukwevho
January 24, 2022

Dark Mode Email Compatibility: Are Your Emails Optimised?

Dark mode is a big design trend. Are your marketing emails optimised for it? Here are some great tips to get you started. Read more.

By Sharon Mukwevho
November 30, 2021

Write Strong Email Subject Lines to Boost Your Open Rate

Make your emails stand out from the masses. Use the tips and best practices in this post to write strong email subject lines and boost your open rate.

By Sharon Mukwevho
October 29, 2021

3 Emails You Should Send to Drive Conversions

Email marketing offers you a high ROI - but not all emails you send will lead to a conversion. Here are 3 emails you should send to drive conversions.