How to

Streamline Digital Comms & Stay Competitive as a Business & Residential Security Firm

Business and residential security firms in SA can become more competitive by streamlining their digital comms. Get 5 steps for boosting your digital strategy.

By Willem Beckmann
October 27, 2022

5 Data Compliance Traps to Avoid in SMS Marketing

In this blog post, we’ll look at common data compliance pitfalls marketers land in when using SMS incorrectly and point out how to prevent this from happening.

By Willem Beckmann
September 28, 2022

Does Image Prefetching Hurt Engagement Tracking on Gmail? Some Answers.

Image prefetching happens when a Gmail user opens an email under specific conditions and the platform serves them images contained in the email. Learn more.

By Willem Beckmann
September 28, 2022

7 Ways to Stay Out of Android’s SMS Spam Folder

Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.

By Willem Beckmann
September 22, 2022

How to Improve Your Customer Experience with Contact Tagging

Contact tagging segments your database so you can send relevant communications and improve the customer experience. Here’s how to use them.

By Candice Lee Reeves
August 15, 2022

The Key Foundations You Need to Master Bulk Communication

Mastering bulk communication isn’t something you do overnight. There are key foundations that you need to master first to progress.

By Candice Lee Reeves
June 21, 2022

The Marketer’s Roadmap to Email Marketing Mastery

Bulk email marketing is essential – but automation & personalisation open new ways to connect. Read about how you can maximise your email campaigns.

By Candice Lee Reeves
June 20, 2022

Convert More Clients with These 6 Call-to-Action Tips

Content is king, but without an effective call to action, that’s where it ends. Optimise your calls to action and get higher conversions with these 6 tips.

By Candice Lee Reeves
May 27, 2022

Clean Up Your Dirty Data with These 4 Email Database Hygiene Tips

Clear out dirty data & practice good email database hygiene to improve email delivery, campaign effectiveness, ROI, and more.

By Candice Lee Reeves
May 5, 2022

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