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SMS Marketing

Harness The Loyalty Effect with Data-Driven Behavioural Marketing Strategies

Discover how loyalty programmes boost customer retention and drive engagement through effective behavioural marketing techniques.
5 Data Compliance Traps to Avoid in SMS Marketing | Everlytic | Woman reading off a cell phone

5 Data Compliance Traps to Avoid in SMS Marketing

In this blog post, we’ll look at common data compliance pitfalls marketers land in when using SMS incorrectly and point out how to prevent this from happening.
7 Ways to Stay Out of Android’s SMS Spam Folder | Everlytic | SMS Marketing | Example of Android's SMS spam folder

7 Ways to Stay Out of Android’s SMS Spam Folder

Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.

Your Favourite Everlytic Content from 2019

In 2019, we published 40 blog posts, two white papers, one five-part educational series, and two case studies. These were your five favourites.
Developing your Content Marketing Mission Statement | Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business | Everlytic | Blog image | Teamwork

Developing your Content Marketing Mission Statement

Before you compile your content strategy, you need to pre-plan. And part of this includes developing your content marketing mission statement.
Research: The Best Marketing Channels by Age in South Africa | Everlytic | Email marketing platform | Blog feature image | an old person and a young person interact over a laptop

Research: The Best Promotional Channels by Age in South Africa

Want to know which promotional channels to use for different age groups? Read this.
7 Ways to Use Marketing Automation Workflows | Everlytic | blog feature image | black businesswomen | shaking hands

7 Ways to Use Marketing Automation Workflows

Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.
Email & SMS in Your Rewards Programme

Use Email & SMS in Your Rewards Programme – Here’s Why

Reward programmes are often successful because they communicate well via email and SMS. Here’s why you should too.

Email Automation for Hospitality

More than 10 million tourists visited South Africa in 2017. And they keep on coming. How can you leverage email automation for hospitality?

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