SMS Marketing

5 Data Compliance Traps to Avoid in SMS Marketing

In this blog post, we’ll look at common data compliance pitfalls marketers land in when using SMS incorrectly and point out how to prevent this from happening.

By Willem Beckmann
September 28, 2022

7 Ways to Stay Out of Android’s SMS Spam Folder

Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.

By Willem Beckmann
September 22, 2022

Your Favourite Everlytic Content from 2019

In 2019, we published 40 blog posts, two white papers, one five-part educational series, and two case studies. These were your five favourites.

By Candice Lee Reeves
January 22, 2020

Developing your Content Marketing Mission Statement

Before you compile your content strategy, you need to pre-plan. And part of this includes developing your content marketing mission statement.

By Candice Lee Reeves
October 9, 2019

Research: The Best Promotional Channels by Age in South Africa

Want to know which promotional channels to use for different age groups? Read this.

By Candice Lee Reeves
June 18, 2019

7 Ways to Use Marketing Automation Workflows

Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.

By Candice Lee Reeves
April 29, 2019

Use Email & SMS in Your Rewards Programme – Here’s Why

Reward programmes are often successful because they communicate well via email and SMS. Here’s why you should too.

By Candice Lee Reeves
January 17, 2019

Email Automation for Hospitality

More than 10 million tourists visited South Africa in 2017. And they keep on coming. How can you leverage email automation for hospitality?

By Candice Lee Reeves
November 9, 2018

Where Has My Airtime Gone?

With the growing data usage demanded by social media, cellular phone apps, and the more esoteric usage by apps such as the iTunes Store or Google Play Store, it’s no wonder most customers wonder...

By Everlytic
February 26, 2016

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