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How to Map Your Customer Journey | People working on white board | Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business | Everlytic

How to Map Your Customer Journey

Mapping your customer journey shouldn’t take you longer than 1.5 hours – and you don’t even have to leave the office. Here’s a breakdown of how.
Developing your Content Marketing Mission Statement | Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business | Everlytic | Blog image | Teamwork

Developing your Content Marketing Mission Statement

Before you compile your content strategy, you need to pre-plan. And part of this includes developing your content marketing mission statement.
Voice Broadcasting case studies from Everlytic | Image of man on phone

Top Voice Broadcasting Case Studies

Everlytic is one of the only South African voice broadcasting providers currently available. See how successful it’s been internationally with these case studies.
12 Tips to Create a Voice Broadcast | Everlytic | Digital communication software | Email marketing | Businessman working outside | Businessman with bicycle

12 Tips for Creating a Voice Broadcast

How do you create a voice broadcast and what are the guidelines you should keep in mind when doing it? Here are our 12 tips.

Research: Why People Don’t Open Your Emails

What is it about your emails that causes a reader not to open them? We asked exactly this in our online survey earlier this year. This is what we found...

How to Use Storytelling in Email

Storytelling is huge in marketing as it improves ad recall and builds relationships. But how do you tell stories in email?

Infographic: Everlytic’s Top 2018 Email Benchmarks

Our 2018 Email Marketing Benchmarks Report gives you the stats to gauge the effectiveness of your emails. View the top ones in this infographic.
Why People Unsubscribe & What You Can Do About It | mobile phone | woman's hands

Why People Unsubscribe & What You Can Do About It

You work hard to connect with clients. So, why are you losing subscribers? Here are the main reasons and what you can do about them.
7 Ways to Use Marketing Automation Workflows | Everlytic | blog feature image | black businesswomen | shaking hands

7 Ways to Use Marketing Automation Workflows

Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.
How to Get the Most Out of Landing Pages (Part 2) | Digital marketing | Landing page on tablet | Tablet on table

How to Get the Most Out of Landing Pages (Part 2)

In part two of our landing-page series, we explore the elements of good landing-page design - with examples.

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