Candice Lee Reeves

The Key Foundations You Need to Master Bulk Communication

Mastering bulk communication isn’t something you do overnight. There are key foundations that you need to master first to progress.

By Candice Lee Reeves
June 21, 2022

The Marketer’s Roadmap to Email Marketing Mastery

Bulk email marketing is essential – but automation & personalisation open new ways to connect. Read about how you can maximise your email campaigns.

By Candice Lee Reeves
June 20, 2022

Email Design Trends in 2022: Are You Keeping Up?

Email design is an exciting & constantly evolving space to play in. Are you up to speed on the latest email design trends? Here are some of our 2022 favourites.

By Candice Lee Reeves
June 2, 2022

Convert More Clients with These 6 Call-to-Action Tips

Content is king, but without an effective call to action, that’s where it ends. Optimise your calls to action and get higher conversions with these 6 tips.

By Candice Lee Reeves
May 27, 2022

The 6 Key Elements of Effective Email Design

Great email design is a learnable skill. Here are some of the key elements you can use to optimise your email campaigns.

By Candice Lee Reeves
May 20, 2022

Email Design Basics for Top ROI: Plain Text, Rich Text & Interactive

When learning about email design it’s important to understand the fundamentals, like the 3 email design types: plain text, rich text & interactive.

By Candice Lee Reeves
May 13, 2022

Clean Up Your Dirty Data with These 4 Email Database Hygiene Tips

Clear out dirty data & practice good email database hygiene to improve email delivery, campaign effectiveness, ROI, and more.

By Candice Lee Reeves
May 5, 2022

11 Subscription Form Tips for High-Performing Email Campaigns

The effectiveness of your subscription forms can make a big difference to the success of your email campaigns. Here are 11 of our tips & best practices.

By Candice Lee Reeves
April 26, 2022

The Verdict on Email Attachments. Are They Good or Bad?

Being able to attach a file to an email has many benefits. But is it something that works at scale, when sending to large email lists? This is our take on it.

By Candice Lee Reeves
March 23, 2022

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