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The Everlytic Blog

Amplify Client Engagement with a Customer Experience Strategy

The customer experience is more important than ever. Here are tools you can use to create a customer experience strategy that amplifies your client engagement.

Improve Customer Retention by Actively Communicating Beyond the Sale

In 2021, marketing is getting involved in after-sales support – and it makes business sense. Here’s how you can improve customer retention by doing this beyond the sale.
Automation Tips for Your Black Friday 2020 Comms | Retail communications | Everlytic | Woman at desk

Automation Tips for Your Black Friday 2020 Communications

With Black Friday 2020 being largely online this year, it pays to automate your retail communications. Get retail automation tips that you can use.
Black Friday 2020: What to Expect | eCommerce comms | Retail communication | Marketing automation

Black Friday 2020: What to Expect

The year 2020 has been one for the record books – and this year’s Black Friday and Cyber Monday may follow suit, especially in ecommerce. Here’s what you can expect…
POPIA Guest Post: Don’t Throw the Database Out with the Bath Water | Everlytic | Elizabeth de Stadler | Novation Consulting

POPIA Guest Post: Don’t Throw the Database Out with the Bath Water

POPIA came into effect on 1 July 2020, giving South African organisations one year to comply. Here’s guidance on what this means for marketers.
[Radio Interview] Karyn Strybos Demystifies POPIA for Marketers | Everlytic | Blog image

[Radio Interview] Karyn Strybos Demystifies POPIA Legislation for Marketers

Our Marketing Manager, Karyn Strybos, spoke with Smile FM about what POPIA legislation means for direct marketing, POPIA myths, and consent. Listen.
[Video] Karyn Strybos Talks About The Power of Communication Automation | Everlytic | Karyn Strybos | Marketing Manager

[Video] Karyn Strybos Talks About The Power of Communication Automation

The benefits of automated communication go beyond what you may think. This is what our Marketing Manager, Karyn Strybos, has to say.
Four Steps to Spring Clean Your Contact Database | Everlytic | Email Marketing | Laptop and cleaning gloves

Three Steps to Spring Clean Your Contact Database

Do you have reams of contact lists & low engagement? It may be affecting your business. Spring clean your contact database to boost engagement, delivery & sales.
Automate Communication by Tracking Customer Behaviour | Everlytic | Blog | Email Automation | African businessman on phone

Automate Communication by Tracking Customer Behaviour

One of the best ways to collect customer data is by tracking behaviour. Here are examples of customer behaviour you can track to automate communication.

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