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The Everlytic Blog

Research: Why People Don’t Open Your Emails

What is it about your emails that causes a reader not to open them? We asked exactly this in our online survey earlier this year. This is what we found…

Audio Interview: How Everlytic was Born

Every great organisation has a story about where it started. Listen to this audio interview with our Founder Sam Hutchinson to hear ours.
Our Visit to Hospice on Mandela Day | Wits Hospice | Everlytic | Charity | Corporate responsibility | Group of people

Our Visit to Hospice on Mandela Day

We donated five boxes and four bags of old clothes and electrical appliances Hospice on Mandela Day. This is what we learned.

How to Use Storytelling in Email

Storytelling is huge in marketing as it improves ad recall and builds relationships. But how do you tell stories in email?
Research: The Best Marketing Channels by Age in South Africa | Everlytic | Email marketing platform | Blog feature image | an old person and a young person interact over a laptop

Research: The Best Promotional Channels by Age in South Africa

Want to know which promotional channels to use for different age groups? Read this.

Infographic: Everlytic’s Top 2018 Email Benchmarks

Our 2018 Email Marketing Benchmarks Report gives you the stats to gauge the effectiveness of your emails. View the top ones in this infographic.
Why People Unsubscribe & What You Can Do About It | mobile phone | woman's hands

Why People Unsubscribe & What You Can Do About It

You work hard to connect with clients. So, why are you losing subscribers? Here are the main reasons and what you can do about them.
7 Ways to Use Marketing Automation Workflows | Everlytic | blog feature image | black businesswomen | shaking hands

7 Ways to Use Marketing Automation Workflows

Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.
How to Get the Most Out of Landing Pages (Part 2) | Digital marketing | Landing page on tablet | Tablet on table

How to Get the Most Out of Landing Pages (Part 2)

In part two of our landing-page series, we explore the elements of good landing-page design - with examples.

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