The Everlytic Blog

How to Use Storytelling in Email

Storytelling is huge in marketing as it improves ad recall and builds relationships. But how do you tell stories in email?

By Candice Lee Reeves
July 22, 2019

Research: The Best Promotional Channels by Age in South Africa

Want to know which promotional channels to use for different age groups? Read this.

By Candice Lee Reeves
June 18, 2019

Infographic: Everlytic’s Top 2018 Email Benchmarks

Our 2018 Email Marketing Benchmarks Report gives you the stats to gauge the effectiveness of your emails. View the top ones in this infographic.

By Candice Lee Reeves
May 27, 2019

Why People Unsubscribe & What You Can Do About It

You work hard to connect with clients. So, why are you losing subscribers? Here are the main reasons and what you can do about them.

By Candice Lee Reeves
May 6, 2019

7 Ways to Use Marketing Automation Workflows

Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.

By Candice Lee Reeves
April 29, 2019

How to Get the Most Out of Landing Pages (Part 2)

In part two of our landing-page series, we explore the elements of good landing-page design - with examples.

By Candice Lee Reeves
April 5, 2019

How to Get the Most Out of Landing Pages (Part 1)

Building a landing page? Over the next two weeks, we’ll share a blog series on how to get the most out of it.

By Candice Lee Reeves
March 29, 2019

Everlytic Talks Email Marketing Ahead of the IMC Conference

Karyn Strybos discusses our partnership with the IMC ahead of their 2019 conference. Listen to the podcast here.

By Candice Lee Reeves
March 5, 2019

This Valentine’s Day, Everlytic is…

It’s Valentine’s Day! But instead of ‘Love is…’, some of our clients and team members have shared something far more impactful to your business: Everlytic is…

By Candice Lee Reeves
February 13, 2019

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