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The Everlytic Blog

A melting pot of innovation

At business school they taught me that diversity in the workplace is a good thing. I can still remember the intensity on my lecturer’s face when he explained how bringing people together from different walks of life would foster a creative environment, and bring us untold riches.
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Email on Mobile, how to get it right!

Sending an email to desktop and mobile is like sending an email to two different languages groups.
not just a telephone

It’s not just a Telephone anymore

My dad would always know who to blame for the high phone bill each month by looking at the wall opposite to where our telephone stood.

Avoid extraneous costs of traditional media

Michelle works at Render*, a big conglomerate. As the group marketing lady, she’s due to present the customer segment reports to the CEO and has a sinking feeling he is not going to be impressed. Enter Render’s competitor, Aldop*.
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Why my Brother thinks I’m a Spammer

Recently my brothers and I inherited a holiday cottage. As grateful as we are for this gift our grandmother left us, we’ve found ourselves rather frustrated with the admin attached to ownership.
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Crowdsourcing Political Ideology

Crowdsourcing is not a new concept in digital marketing circles, it is however getting a new lease on life in the world of politics, especially in Africa.
Jonathan Houston

Q & A with Digital Marketing Strategist Jonathan Houston

So, GEW is happening this week. That’s Global Entrepreneurship Week and it’s the world’s largest celebration of innovators, job creators and startups.

Q & A with Customer Experience Manager Martin Coady

Martin Coady is the director of all things technical at the VML Center of Excellence, where he’s in the business of technical strategy and content management.
Gmails grid view

New in Email Marketing: Gmail’s Grid View

You may have heard buzz in the grapevine that Gmail has another new feature email marketers need to take note of. Gmail’s new Grid View.

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