The Everlytic Blog

It’s not just a Telephone anymore

My dad would always know who to blame for the high phone bill each month by looking at the wall opposite to where our telephone stood.

By Everlytic
July 23, 2015

Avoid extraneous costs of traditional media

Michelle works at Render*, a big conglomerate. As the group marketing lady, she’s due to present the customer segment reports to the CEO and has a sinking feeling he is not going to be impressed. Enter Render’s competitor, Aldop*.

By Everlytic
July 23, 2015

Why my Brother thinks I’m a Spammer

Recently my brothers and I inherited a holiday cottage. As grateful as we are for this gift our grandmother left us, we’ve found ourselves rather frustrated with the admin attached to ownership.

By Everlytic
July 23, 2015

Crowdsourcing Political Ideology

Crowdsourcing is not a new concept in digital marketing circles, it is however getting a new lease on life in the world of politics, especially in Africa.

By Everlytic
July 23, 2015

Q & A with Digital Marketing Strategist Jonathan Houston

So, GEW is happening this week. That’s Global Entrepreneurship Week and it’s the world’s largest celebration of innovators, job creators and startups.

By Everlytic
July 23, 2015

Q & A with Customer Experience Manager Martin Coady

Martin Coady is the director of all things technical at the VML Center of Excellence, where he’s in the business of technical strategy and content management.

By Everlytic
July 23, 2015

New in Email Marketing: Gmail’s Grid View

You may have heard buzz in the grapevine that Gmail has another new feature email marketers need to take note of. Gmail’s new Grid View.

By Everlytic
July 23, 2015

January & February Feature Round Up

The last few months have been very busy for Everlytic and I’m sure you’ve noticed some hefty changes in the system.

By Everlytic
July 23, 2015

Gmail’s new image caching to affect Email reports

Last week, Google announced the changes they’ve made to referencing and caching images. These changes came with no warning, leaving eMarketers little time to test how it will affect their campaigns.

By Everlytic
July 23, 2015

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