At business school they taught me that diversity in the workplace is a good thing. I can still remember the intensity on my lecturer’s face when he explained how bringing people together from different walks of life would foster a creative environment, and bring us untold riches.
Michelle works at Render*, a big conglomerate. As the group marketing lady, she’s due to present the customer segment reports to the CEO and has a sinking feeling he is not going to be impressed. Enter Render’s competitor, Aldop*.
Recently my brothers and I inherited a holiday cottage. As grateful as we are for this gift our grandmother left us, we’ve found ourselves rather frustrated with the admin attached to ownership.
Crowdsourcing is not a new concept in digital marketing circles, it is however getting a new lease on life in the world of politics, especially in Africa.
