Best Practice

5 Data Compliance Traps to Avoid in SMS Marketing

In this blog post, we’ll look at common data compliance pitfalls marketers land in when using SMS incorrectly and point out how to prevent this from happening.

By Willem Beckmann
September 28, 2022

Does Image Prefetching Hurt Engagement Tracking on Gmail? Some Answers.

Image prefetching happens when a Gmail user opens an email under specific conditions and the platform serves them images contained in the email. Learn more.

By Willem Beckmann
September 28, 2022

7 Ways to Stay Out of Android’s SMS Spam Folder

Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.

By Willem Beckmann
September 22, 2022

How to Improve Your Customer Experience with Contact Tagging

Contact tagging segments your database so you can send relevant communications and improve the customer experience. Here’s how to use them.

By Candice Lee Reeves
August 15, 2022

The Key Foundations You Need to Master Bulk Communication

Mastering bulk communication isn’t something you do overnight. There are key foundations that you need to master first to progress.

By Candice Lee Reeves
June 21, 2022

Convert More Clients with These 6 Call-to-Action Tips

Content is king, but without an effective call to action, that’s where it ends. Optimise your calls to action and get higher conversions with these 6 tips.

By Candice Lee Reeves
May 27, 2022

4 Email Design Tips that Improve Engagement & Conversions

Well-designed emails can improve engagement and drive conversions. Use the email design tips in this blog to make the most of your email marketing campaigns.

By Everlytic
May 24, 2022

The 6 Key Elements of Effective Email Design

Great email design is a learnable skill. Here are some of the key elements you can use to optimise your email campaigns.

By Candice Lee Reeves
May 20, 2022

11 Subscription Form Tips for High-Performing Email Campaigns

The effectiveness of your subscription forms can make a big difference to the success of your email campaigns. Here are 11 of our tips & best practices.

By Candice Lee Reeves
April 26, 2022

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