The Everlytic Blog

How clean is your email database? Have you ever considered cleaning it up to make sure you’re interacting with active subscribers?

Email marketing in South Africa has been around for many years. Yet we barely have any local standards to compare our campaigns to.

Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one.

It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful.

The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment.

In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them.

Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns.