The Everlytic Blog

The Secret To Successful Click Rates

It’s not really that much of a secret. Applied knowledge goes a long way with almost anything. In this case, applied knowledge is what makes the difference between a good click rate and a great one.

By Everlytic
June 15, 2016

Sign me up! The Power of Subscription Forms

Publicity is a necessity for any business to thrive. It is no wonder that businesses remind customers who they are and what they offer. A subscription form is one way you can make your customers feel informed and let them know you’re taking interest in them.

By Everlytic
May 27, 2016

Email Lacking in Sex Appeal But Long On Practicality

Given that email is cheap, near-ubiquitous and the world’s default tool for business communication, why is relatively little attention seemingly given to it as a marketing channel?

By Everlytic
April 21, 2016

The Non-Impact of Gmail’s Tabbed Inbox

You may remember back in 2013 there was a big scare in the email marketing industry. People were really worried that a new feature in Gmail would mean the end of email marketing.

By Everlytic
March 31, 2016

I Want To Start Using Email Marketing, But How?

Figuring out how to start your first email marketing campaign can be intimidating. There is a lot of information out there about what to do, and some of it can be confusing and contradictory.

By Everlytic
March 15, 2016

Where Has My Airtime Gone?

With the growing data usage demanded by social media, cellular phone apps, and the more esoteric usage by apps such as the iTunes Store or Google Play Store, it’s no wonder most customers wonder...

By Everlytic
February 26, 2016

Email Campaigns

Email marketing is a great way to communicate with your audience. And we’re not just saying that because it’s what we do. Email marketing on its own is great; simple, quick, and cost effective.

By Everlytic
February 9, 2016

Vox Telecom extends digital portfolio with Everlytic acquisition

Vox Telecom, an end-to-end technology provider, has concluded a deal that makes it the majority stakeholder in enterprise level cloud tech company, Everlytic.

By Everlytic
February 2, 2016

In the Beginning: Bulk Email

When you think of bulk email, the first thing that comes to mind is probably a bald guy sitting in a basement sending adverts for pills to millions of unsuspecting inboxes.

By Everlytic
January 19, 2016

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