The Everlytic Blog

Keep Out of The ‘Digital Trash’

First there was Gmail’s *tabbed inbox layout that marketers had to contend with and now, Gmail has introduced its new ‘Block’ functionality.

By Everlytic
October 21, 2015

Gear up for POPI

If recent media reports are anything to go by, the subject of POPI is again in the limelight, with reports indicating that the full Act will come into effect by the end of the year.

By Everlytic
October 16, 2015

(Re)Think Mobile

The verdict has long been in, mobile penetration in Africa, and yes more specifically, South Africa is at its high tide.

By Everlytic
September 29, 2015

Everlytic to present leading-edge email marketing research at IMC

On August 3 and 4, marketers are set to hit the Mother City as the IMC Conference returns to Cape Town for a fifth time.

By Everlytic
July 27, 2015

Everlytic inspires

What do 170 marketers and Everlytic have in common? Well, the simple answer to this is email, and more specifically how South Africans interact with marketing emails.

By Everlytic
July 27, 2015

Guide to best performing emails

To start off the new year we went on the hunt for some real “learning” nuggets from 2014, and we wanted to know Which clients had achieved exceptional success from their 2014 mailers based on two key metrics:

By Everlytic
July 27, 2015

An innovative bank invests in an innovative company

FirstRand’s Vumela Enterprise Development Fund has made its 6th investment in online software company, Prefix Technologies, a move which could create over 120 new jobs and enable Prefix to expand in South Africa and other emerging markets.

By Everlytic
July 24, 2015

Tales from the Trenches: Taking Everlytic to market

Tech4Africa, the premier mobile, web & emerging technology event in Africa will be taking place in Nairobi, at Strathmore iLab & Business School on July 3.