When you think of bulk email, the first thing that comes to mind is probably a bald guy sitting in a basement sending adverts for pills to millions of unsuspecting inboxes.
If recent media reports are anything to go by, the subject of POPI is again in the limelight, with reports indicating that the full Act will come into effect by the end of the year.
What do 170 marketers and Everlytic have in common? Well, the simple answer to this is email, and more specifically how South Africans interact with marketing emails.
To start off the new year we went on the hunt for some real “learning” nuggets from 2014, and we wanted to know Which clients had achieved exceptional success from their 2014 mailers based on two key metrics:
