In this POPIA Q&A blog, we answer questions we received in our POPIA webinars on defining what direct marketing is.
In this POPIA Q&A blog, we answer questions we received in our POPIA webinars on what you can do before POPIA becomes enforceable.
Leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. Learn how to compete in the trust and attention economy with a budget-friendly data and automation strategy.
Use Everlytic’s Dynamics 365 plugin to automate communication workflows that maximise the brand experience for every Dynamics contact.
The customer experience is more important than ever. Here are tools you can use to create a customer experience strategy that amplifies your client engagement.
In 2021, marketing is getting involved in after-sales support – and it makes business sense. Here’s how you can improve customer retention by doing this beyond the sale.
Humanising automated communication improves relationships with patients. Read this to learn how to use automated communication in your medical business.
With post-2020’s ‘new normal’, internal communication strategies have become a 2021 communication trend. Learn how to create one to improve morale & productivity.
It’s been a year for the history books, and we can’t thank you enough for working through it with us. So, in classic Everlytic tradition...
There’s a lot you can do to get sales rolling on Black Friday. If you’re still gathering campaign ideas for your retail store, here are some great ones to consider…
With Black Friday 2020 being largely online this year, it pays to automate your retail communications. Get retail automation tips that you can use.
Are your ecommerce systems ready for the Black Friday load in 2020? Here’s how to prepare your ecommerce systems for the biggest retail event of the year.
The year 2020 has been one for the record books – and this year’s Black Friday and Cyber Monday may follow suit, especially in ecommerce. Here’s what you can expect…
POPIA came into effect on 1 July 2020, giving South African organisations one year to comply. Here’s guidance on what this means for marketers.
Our Marketing Manager, Karyn Strybos, spoke with Smile FM about what POPIA legislation means for direct marketing, POPIA myths, and consent. Listen.
Hyper-personalisation is more than greeting a person by name. Our Senior Digital Copywriter breaks it down, exploring how to collect data so you can use it.
The benefits of automated communication go beyond what you may think. This is what our Marketing Manager, Karyn Strybos, has to say.
Whether you’re just getting started building automated communication workflows or you’re more experienced, here are 4 questions to ask yourself.
Do you have reams of contact lists & low engagement? It may be affecting your business. Spring clean your contact database to boost engagement, delivery & sales.
Integrating your communication platform with other systems takes automation to the ultimate level. Here are ways you can use it to improve efficiencies.