Email Marketing

5 Ways to Ensure Your Personalised Email Hits the Mark

Message personalisation is the first success factor in creating effective personalised email. Learn 5 ways you can enhance personalised messaging.

By Willem Beckmann
October 3, 2023

3 Ways to Supercharge Your Email Personalisation with List Segmentation

List segmentation is the powerful tactic behind many effective message personalisation strategies. Learn 3 powerful list management approaches.

By Willem Beckmann
September 22, 2023

5 Message Personalisation Tips for Impactful Heritage Day Emails

Message personalisation can help make your Heritage Day emails more impactful and authentic. Take this opportunity to deeply connect with your SA subscribers.

By Willem Beckmann
September 18, 2023

A No-Nonsense Guide to Message Personalisation in Email

Ready to try your hand at message personalisation? Discover core concepts, techniques, and 3 levels of personalisation that will enhance your email campaigns.

By Willem Beckmann
September 11, 2023

8 Steps to Building a Subscription Form on Everlytic

Using a subscription form for data collection can help you level up your email campaigns & landing pages. Learn how to build one on Everlytic.

By Willem Beckmann
August 29, 2023

Marketing Analytics: 3 Powerful Types of Metrics to Track Email Performance

Marketing analytics can seem intimidating, but it doesn’t need to be. In fact, it’s the key to tracking and enhancing the performance of your email campaigns.

By Daniella Graham
August 24, 2023

6 Subscription Form Best Practices for Effective Email Marketing

A subscription form is a powerful interface that transforms interested prospects into leads with the push of a button. Learn 6 ways to optimise them today.

By Willem Beckmann
August 11, 2023

5 Ways to Optimise Your Internal Communications Using Email

How can you use email to streamline your internal communications? In this blog piece, we explore 5 simple ways to maximise your internal email campaigns.

By Willem Beckmann
August 1, 2023

Get Your Customers to Take Action in Your Travel Emails

Want to build trust, boost a sense of adventure, and nudge bookings? Discover the framework used by the best-performing travel emails sent from our platform.

By Daniella Graham
July 20, 2023

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