Want to know which promotional channels to use for different age groups? Read this.

You work hard to connect with clients. So, why are you losing subscribers? Here are the main reasons and what you can do about them.

Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.

In part two of our landing-page series, we explore the elements of good landing-page design - with examples.

Building a landing page? Over the next two weeks, we’ll share a blog series on how to get the most out of it.

Karyn Strybos discusses our partnership with the IMC ahead of their 2019 conference. Listen to the podcast here.

There’s a lot to know about effective email marketing. Download our printable checklist as a reference in your planning.

When your bottom line rests on the efficacy of a subject line or design, A/B testing your emails can help you send the best ones.

Reward programmes are often successful because they communicate well via email and SMS. Here’s why you should too.

Online cart abandonment affects about 70% of sales. How can you recover some of your losses this Black Friday? With email.

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