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The Marketing Automation Handbook for Optimised Campaigns

Marketing automation is the next level of scaling and optimising your marketing campaigns. Ready to get started? Here’s what you need to know…
Streamline Digital Comms & Stay Competitive as a Business and Residential Security Firm | Everlytic | Security Guard

Streamline Digital Comms & Stay Competitive as a Business & Residential Security Firm

Business and residential security firms in SA can become more competitive by streamlining their digital comms. Get 5 steps for boosting your digital strategy.
5 Data Compliance Traps to Avoid in SMS Marketing | Everlytic | Woman reading off a cell phone

5 Data Compliance Traps to Avoid in SMS Marketing

In this blog post, we’ll look at common data compliance pitfalls marketers land in when using SMS incorrectly and point out how to prevent this from happening.
Does Image Prefetching Hurt Engagement Tracking on Gmail? | Everlytic | Mock-up of a Gmail email template

Does Image Prefetching Hurt Engagement Tracking on Gmail? Some Answers.

Image prefetching happens when a Gmail user opens an email under specific conditions and the platform serves them images contained in the email. Learn more.
7 Ways to Stay Out of Android’s SMS Spam Folder | Everlytic | SMS Marketing | Example of Android's SMS spam folder

7 Ways to Stay Out of Android’s SMS Spam Folder

Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.

How to Use Choice Architecture to Nudge Action in Marketing

What is behavioural linguistics? Learn about its scientific influences, like nudge theory & choice architecture, & how you can apply them in your marketing.
Everlytic | Simplify Message Personalisation, Grow Your Marketing Skills & Get More Business Blog | Guide Cover Image

Simplify Message Personalisation, Grow Your Marketing Skills & Get More Business

Ready to create more engaging client experiences that boost sales, brand reputation & retention? Here’s what you need to know about message personalisation.
The Key Foundations You Need to Master Bulk Communication | Everlytic | Email marketing | Many emails sent from a laptop

The Key Foundations You Need to Master Bulk Communication

Mastering bulk communication isn’t something you do overnight. There are key foundations that you need to master first to progress.
Key Email Metrics & the Business Goals They Help You Achieve | Everlytic | Email marketing | Marketing automation | Businessman working at laptop

Key Email Metrics & the Business Goals They Help You Achieve

Analysing your email metrics can help you monitor the success of your campaigns in relation to your business goals. Use the guidelines in this blog to learn how.

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