How to

7 Ways to Use Marketing Automation Workflows

Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.
How to Get the Most Out of Landing Pages (Part 2) | Digital marketing | Landing page on tablet | Tablet on table
In part two of our landing-page series, we explore the elements of good landing-page design - with examples.
How to Get the Most Out of Landing Pages (Part 1) | What is a landing page | Blue landing page
Building a landing page? Over the next two weeks, we’ll share a blog series on how to get the most out of it.
A/B Testing Your Emails
When your bottom line rests on the efficacy of a subject line or design, A/B testing your emails can help you send the best ones.
Email & SMS in Your Rewards Programme
Reward programmes are often successful because they communicate well via email and SMS. Here’s why you should too.
Email GIFs grab readers’ attention, boost engagement, and can help increase your click-through rate. Here are some of the best tools to create your own.
Black Friday cart abandonment
Online cart abandonment affects about 70% of sales. How can you recover some of your losses this Black Friday? With email.
More than 10 million tourists visited South Africa in 2017. And they keep on coming. How can you leverage email automation for hospitality?

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