The Everlytic Blog

Why People Unsubscribe & What You Can Do About It | mobile phone | woman's hands
You work hard to connect with clients. So, why are you losing subscribers? Here are the main reasons and what you can do about them.
7 Ways to Use Marketing Automation Workflows | Everlytic | blog feature image | black businesswomen | shaking hands
Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.
How to Get the Most Out of Landing Pages (Part 2) | Digital marketing | Landing page on tablet | Tablet on table
In part two of our landing-page series, we explore the elements of good landing-page design - with examples.
How to Get the Most Out of Landing Pages (Part 1) | What is a landing page | Blue landing page
Building a landing page? Over the next two weeks, we’ll share a blog series on how to get the most out of it.
Karyn Strybos discusses our partnership with the IMC ahead of their 2019 conference. Listen to the podcast here.
Everlytic is... | Email Marketing Platform | Valentine's day pictures | Kumnandzi | Everlytic Team
It’s Valentine’s Day! But instead of ‘Love is…’, some of our clients and team members have shared something far more impactful to your business: Everlytic is…
Everlytic's guide to email marketing checklist | Image | Wooden floors
There’s a lot to know about effective email marketing. Download our printable checklist as a reference in your planning.
A/B Testing Your Emails
When your bottom line rests on the efficacy of a subject line or design, A/B testing your emails can help you send the best ones.
Email & SMS in Your Rewards Programme
Reward programmes are often successful because they communicate well via email and SMS. Here’s why you should too.
Everlytic Features from 2018
In preparation for 2019, we’re reflecting on the one that’s passed. These are some of our favourite Everlytic features from 2018.