The Everlytic Blog

How to Make the Most of Your Welcome Emails

Welcome emails have a higher open rate than standard emails and they can significantly boost client retention. Here’s how you can make the most of yours.

By Candice Lee Reeves
September 3, 2018

Understanding Email-Safe Fonts

Choosing the right email-safe font for you is essential and contributes to the look of your piece, sets the tone and contributes to the readability of your content.

By Candice Lee Reeves
August 6, 2018

Bulk Email Marketing vs SPAM

By Everlytic
June 8, 2018

Marketing Automation Software – Top Features 2017

By Everlytic
April 20, 2018

The Fall of the Banner Ad – Moving Towards a More Inbound Marketing Approach

By Everlytic
March 22, 2018

Guide to Email List Hygiene

How clean is your email database? Have you ever considered cleaning it up to make sure you’re interacting with active subscribers?

By Everlytic
November 6, 2017

Email Marketing South Africa: Industry Insights and Benchmarks Report from Everlytic

Email marketing in South Africa has been around for many years. Yet we barely have any local standards to compare our campaigns to.

By Everlytic
October 13, 2017

How to Create Emails That People Want to Respond to

Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one.

By Everlytic
February 20, 2017

Key Metrics to Consider in Your Email Strategy

It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful.

By Everlytic
September 30, 2016

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