Email Reputation is a-whole-nother story!
We’re all accustomed to the generic narrative of hero vs. villain. We see it in Westerns, children’s animations, action films and even soppy romances.
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07, 2015
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07, 2015
Everlytic Co-founder, Sam Hutchinson, on Entrepreneurship [Interview]
In celebration of World Entrepreneurship “Month”, we interviewed Everlytic’s founder, Sam Hutchinson. Sam is business entrepreneur and Chief Technical Officer at Everlytic.
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07, 2015
Avoid extraneous costs of traditional media
Michelle works at Render*, a big conglomerate. As the group marketing lady, she’s due to present the customer segment reports to the CEO and has a sinking feeling he is not going to be impressed. Enter Render’s competitor, Aldop*.
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07, 2015
Why my Brother thinks I’m a Spammer
Recently my brothers and I inherited a holiday cottage. As grateful as we are for this gift our grandmother left us, we’ve found ourselves rather frustrated with the admin attached to ownership.
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07, 2015
Crowdsourcing Political Ideology
Crowdsourcing is not a new concept in digital marketing circles, it is however getting a new lease on life in the world of politics, especially in Africa.
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07, 2015
Of Thievery and the Significance of Mobile
A few months ago I was in Cape Town attending an email marketing campaign on behalf of Everlytic. Following this successful event, my interests shifted to Cape Town’s night life and like a typical Joburger
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07, 2015
Q & A with Digital Marketing Strategist Jonathan Houston
So, GEW is happening this week. That’s Global Entrepreneurship Week and it’s the world’s largest celebration of innovators, job creators and startups.
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07, 2015
Q & A with Customer Experience Manager Martin Coady
Martin Coady is the director of all things technical at the VML Center of Excellence, where he’s in the business of technical strategy and content management.
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07, 2015
New in Email Marketing: Gmail’s Grid View
You may have heard buzz in the grapevine that Gmail has another new feature email marketers need to take note of. Gmail’s new Grid View.
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07, 2015
Big Data Reform Highlights
Big Data Reform SA took place in March this year. Marketing trends were presented and discussions around big data, best practice and compliance took place. Everlytic had a team of marketers at the event.
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07, 2015
January & February Feature Round Up
The last few months have been very busy for Everlytic and I’m sure you’ve noticed some hefty changes in the system.
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07, 2015
Gmail’s new image caching to affect Email reports
Last week, Google announced the changes they’ve made to referencing and caching images. These changes came with no warning, leaving eMarketers little time to test how it will affect their campaigns.
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07, 2015
Industry Benchmarks for Email Marketing
Whatever your goals are for email, mobile or social communications, it’s important to know whether your efforts are as successful as other players in your industry or not.
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07, 2015
How Email helped Obama’s online campaign
The man behind Obama’s online campaign is coming to town. Yip, Harper Reed will be sharing his story with audiences at The Nedbank Digital Edge Live 2013.
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07, 2015
Tales from the Trenches: Taking Everlytic to market
Tech4Africa, the premier mobile, web & emerging technology event in Africa will be taking place in Nairobi, at Strathmore iLab & Business School on July 3.
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07, 2015
Everlytic reports for school!
On the 16th of June 1976, students took to the streets in protest and rallied for the right to quality education in the townships of Soweto.
