The Sandton Convention Centre will once again host the annual Marketing, Advertising and Design Exhibition (Madex). Madex is an interactive exhibition that offers networking opportunities and specialised content [...]
Inbound Marketing, in a nutshell, is a marketing approach used to create content so valuable, it draws people to your brand. The traditional form of marketing (broadcast, generic [...]
Everlytic Marketing Automation Software Top Features from 2017 At Everlytic we are always looking at new ways to enhance our marketing automation software in a continuous effort to [...]
Everlytic and the Thuthuzela Aid Community Center enjoyed an amazing day of adventure and fun with an organised Easter Egg hunt! The Everlytic team contributed 600 eggs to [...]
Research has shown that banner ads no longer seem to work. This might come as a surprise since banner ads have always drawn a huge amount of investment [...]
Everlytic’s Managing Director, Walter Penfold, presented “The email and SMS marketing juggernaut” at the Integrated Marketing Communication Conference (IMC) this month.
This year the Integrated Marketing Communication Conference (IMC Conference) makes its way to Johannesburg.
Email marketing offers many personalisation options, yet not all brands are leveraging this functionality to...
We’re fast approaching the holiday season, which means consumers will be on the lookout for as many deals as possible. It’s the perfect time to time to maximise your...
How clean is your email database? Have you ever considered cleaning it up to make sure you’re interacting with active subscribers?
Email marketing in South Africa has been around for many years. Yet we barely have any local standards to compare our campaigns to.
Longstanding promotional products expo, Markex makes its 30th appearance this year, introducing a conference component to run alongside the exhibition.
Wouldn’t it be great to know what immediately attracts the attention of a reader to an email or website.
Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one.
Research by Marketing Sherpa proved that B2B mailing lists shrink at rate of 22.5% annually.
It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful.
The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment.
In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them.
Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns.
Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is www.google.com.
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