Longstanding promotional products expo, Markex makes its 30th appearance this year, introducing a conference component to run alongside the exhibition.
Wouldn’t it be great to know what immediately attracts the attention of a reader to an email or website.
Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one.
Research by Marketing Sherpa proved that B2B mailing lists shrink at rate of 22.5% annually.
It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful.
The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment.
In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them.
Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns.
Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is www.google.com.
The 29th edition of Markex, one of South Africa’s largest and most important marketing promotions events, takes place from 6 – 7 July, 2016 at the Sandton Convention Centre.
Everlytic is a corporate sponsor of The Future of Media Conference 2016, taking place on July 21 at the Sandton Convention Centre.
It’s not really that much of a secret. Applied knowledge goes a long way with almost anything. In this case, applied knowledge is what makes the difference between a good click rate and a great one.
Publicity is a necessity for any business to thrive. It is no wonder that businesses remind customers who they are and what they offer. A subscription form is one way you can make your customers feel informed and let them know you’re taking interest in them.
Given that email is cheap, near-ubiquitous and the world’s default tool for business communication, why is relatively little attention seemingly given to it as a marketing channel?
Considering how we, at Everlytic, are always looking at the best way to make email communication effective. We took a look at the next technological trend, smartwatches, and tested how they receive emails. The conclusion? Not so well.
You may remember back in 2013 there was a big scare in the email marketing industry. People were really worried that a new feature in Gmail would mean the end of email marketing.
Figuring out how to start your first email marketing campaign can be intimidating. There is a lot of information out there about what to do, and some of it can be confusing and contradictory.
Famed for pioneering the first networked messaging software that allowed users to send mail files to recipient computers, Tomlinson’s SNDMSG made history with the first email sent in 1971.
With the growing data usage demanded by social media, cellular phone apps, and the more esoteric usage by apps such as the iTunes Store or Google Play Store, it’s no wonder most customers wonder...
Email marketing is a great way to communicate with your audience. And we’re not just saying that because it’s what we do. Email marketing on its own is great; simple, quick, and cost effective.
