The Everlytic Blog

Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is www.google.com.

It’s not really that much of a secret. Applied knowledge goes a long way with almost anything. In this case, applied knowledge is what makes the difference between a good click rate and a great one.

Considering how we, at Everlytic, are always looking at the best way to make email communication effective. We took a look at the next technological trend, smartwatches, and tested how they receive emails. The conclusion? Not so well.

You may remember back in 2013 there was a big scare in the email marketing industry. People were really worried that a new feature in Gmail would mean the end of email marketing.

Figuring out how to start your first email marketing campaign can be intimidating. There is a lot of information out there about what to do, and some of it can be confusing and contradictory.

Email marketing is a great way to communicate with your audience. And we’re not just saying that because it’s what we do. Email marketing on its own is great; simple, quick, and cost effective.

When you think of bulk email, the first thing that comes to mind is probably a bald guy sitting in a basement sending adverts for pills to millions of unsuspecting inboxes.

Would you like to capture new readers and sign ups directly into your mailing lists from your Facebook page?

Companies big and small are currently seen migrating their digital marketing efforts and lead nurturing software to a cloud-based platform.

First there was Gmail’s *tabbed inbox layout that marketers had to contend with and now, Gmail has introduced its new ‘Block’ functionality.