The Everlytic Blog

The Marketer’s Roadmap to Email Marketing Mastery

Bulk email marketing is essential – but automation & personalisation open new ways to connect. Read about how you can maximise your email campaigns.

By Candice Lee Reeves
June 20, 2022

Key Email Metrics & the Business Goals They Help You Achieve

Analysing your email metrics can help you monitor the success of your campaigns in relation to your business goals. Use the guidelines in this blog to learn how.

By Everlytic
June 3, 2022

Email Design Trends in 2022: Are You Keeping Up?

Email design is an exciting & constantly evolving space to play in. Are you up to speed on the latest email design trends? Here are some of our 2022 favourites.

By Candice Lee Reeves
June 2, 2022

Convert More Clients with These 6 Call-to-Action Tips

Content is king, but without an effective call to action, that’s where it ends. Optimise your calls to action and get higher conversions with these 6 tips.

By Candice Lee Reeves
May 27, 2022

4 Email Design Tips that Improve Engagement & Conversions

Well-designed emails can improve engagement and drive conversions. Use the email design tips in this blog to make the most of your email marketing campaigns.

By Everlytic
May 24, 2022

The 6 Key Elements of Effective Email Design

Great email design is a learnable skill. Here are some of the key elements you can use to optimise your email campaigns.

By Candice Lee Reeves
May 20, 2022

Email Design Basics for Top ROI: Plain Text, Rich Text & Interactive

When learning about email design it’s important to understand the fundamentals, like the 3 email design types: plain text, rich text & interactive.

By Candice Lee Reeves
May 13, 2022

Clean Up Your Dirty Data with These 4 Email Database Hygiene Tips

Clear out dirty data & practice good email database hygiene to improve email delivery, campaign effectiveness, ROI, and more.

By Candice Lee Reeves
May 5, 2022

11 Subscription Form Tips for High-Performing Email Campaigns

The effectiveness of your subscription forms can make a big difference to the success of your email campaigns. Here are 11 of our tips & best practices.

By Candice Lee Reeves
April 26, 2022

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