The Everlytic Blog

The Marketing Automation Handbook for Optimised Campaigns

Marketing automation is the next level of scaling and optimising your marketing campaigns. Ready to get started? Here’s what you need to know…

By Candice Lee Reeves
November 4, 2022

[Infographic] Email Insights for Your Black Friday Campaigns

This year, we crunched data from millions of ecommerce emails sent from the Everlytic platform between 2019 and 2021, to identify trends that you can use.

By Willem Beckmann
October 28, 2022

Streamline Digital Comms & Stay Competitive as a Business & Residential Security Firm

Business and residential security firms in SA can become more competitive by streamlining their digital comms. Get 5 steps for boosting your digital strategy.

By Willem Beckmann
October 27, 2022

5 Data Compliance Traps to Avoid in SMS Marketing

In this blog post, we’ll look at common data compliance pitfalls marketers land in when using SMS incorrectly and point out how to prevent this from happening.

By Willem Beckmann
September 28, 2022

Does Image Prefetching Hurt Engagement Tracking on Gmail? Some Answers.

Image prefetching happens when a Gmail user opens an email under specific conditions and the platform serves them images contained in the email. Learn more.

By Willem Beckmann
September 28, 2022

7 Ways to Stay Out of Android’s SMS Spam Folder

Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.

By Willem Beckmann
September 22, 2022

How to Use Choice Architecture to Nudge Action in Marketing

What is behavioural linguistics? Learn about its scientific influences, like nudge theory & choice architecture, & how you can apply them in your marketing.

By Candice Lee Reeves
September 20, 2022

Simplify Message Personalisation, Grow Your Marketing Skills & Get More Business

Ready to create more engaging client experiences that boost sales, brand reputation & retention? Here’s what you need to know about message personalisation.