Inbound marketing tracks the consumer through three phases: to find your target, to ensure that they convert (or take an action on your message) and then finally to analyse the success of your message or campaign.
Building relationships with potential customers is essential for lead generation and lead nurturing.
Keeping your database up to date can be a mammoth task, especially when you have so many bounces. If your bounce rate continues on the incline, it may affect your database reputation, which in turn could affect your deliverability.
Email Marketing Automation is currently a popular technology with marketers and businesses alike. It allows you to nurture leads through automated email campaigns to engage customers and take marketing to the next level.
The Protection of Personal Information Act of 2013 was passed and signed into law this past November. When the Consumer Protection Act was passed in 2011, many debated when it would be POPI’s turn.
When you send an email campaign, you’ll see whether it was opened using a desktop, web based or mobile email client.
On the 16th of June 1976, students took to the streets in protest and rallied for the right to quality education in the townships of Soweto.
It goes without saying that innovation changes the world. Take a minute to think where we’d be without the light bulb or the telephone. The nature of innovation is that it gives birth to more innovation.
Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? You’ve employed the best designer, your email has a well-balanced HTML to text ratio
These terms and conditions apply to Everlytic IMC Ticket Giveaway competition conducted by Prefix Technologies (Pty) Ltd T/A Everlytic.
At business school they taught me that diversity in the workplace is a good thing. I can still remember the intensity on my lecturer’s face when he explained how bringing people together from different walks of life would foster a creative environment, and bring us untold riches.
I was once the butt of a prank that left me with some explaining to do. A week before my wedding, I was dumb enough to leave my desk unattended with my Facebook account logged in
The vacant seats around Everlytic’s office during a manager’s meeting are sometimes the only indicators of who’s boss around here.
Sending an email to desktop and mobile is like sending an email to two different languages groups.
My dad would always know who to blame for the high phone bill each month by looking at the wall opposite to where our telephone stood.
We’re all accustomed to the generic narrative of hero vs. villain. We see it in Westerns, children’s animations, action films and even soppy romances.
In celebration of World Entrepreneurship “Month”, we interviewed Everlytic’s founder, Sam Hutchinson. Sam is business entrepreneur and Chief Technical Officer at Everlytic.
Michelle works at Render*, a big conglomerate. As the group marketing lady, she’s due to present the customer segment reports to the CEO and has a sinking feeling he is not going to be impressed. Enter Render’s competitor, Aldop*.
Recently my brothers and I inherited a holiday cottage. As grateful as we are for this gift our grandmother left us, we’ve found ourselves rather frustrated with the admin attached to ownership.
Crowdsourcing is not a new concept in digital marketing circles, it is however getting a new lease on life in the world of politics, especially in Africa.
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