You may remember back in 2013 there was a big scare in the email marketing industry. People were really worried that a new feature in Gmail would mean the end of email marketing.
Figuring out how to start your first email marketing campaign can be intimidating. There is a lot of information out there about what to do, and some of it can be confusing and contradictory.
Email marketing is a great way to communicate with your audience. And we’re not just saying that because it’s what we do. Email marketing on its own is great; simple, quick, and cost effective.
When you think of bulk email, the first thing that comes to mind is probably a bald guy sitting in a basement sending adverts for pills to millions of unsuspecting inboxes.
If recent media reports are anything to go by, the subject of POPI is again in the limelight, with reports indicating that the full Act will come into effect by the end of the year.
Email Marketing Automation is currently a popular technology with marketers and businesses alike. It allows you to nurture leads through automated email campaigns to engage customers and take marketing to the next level.
