Email Marketing

In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them.

Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns.

Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is www.google.com.

It’s not really that much of a secret. Applied knowledge goes a long way with almost anything. In this case, applied knowledge is what makes the difference between a good click rate and a great one.

You may remember back in 2013 there was a big scare in the email marketing industry. People were really worried that a new feature in Gmail would mean the end of email marketing.

Figuring out how to start your first email marketing campaign can be intimidating. There is a lot of information out there about what to do, and some of it can be confusing and contradictory.

Email marketing is a great way to communicate with your audience. And we’re not just saying that because it’s what we do. Email marketing on its own is great; simple, quick, and cost effective.

When you think of bulk email, the first thing that comes to mind is probably a bald guy sitting in a basement sending adverts for pills to millions of unsuspecting inboxes.

Would you like to capture new readers and sign ups directly into your mailing lists from your Facebook page?

First there was Gmail’s *tabbed inbox layout that marketers had to contend with and now, Gmail has introduced its new ‘Block’ functionality.