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Marketing Analytics: 3 Powerful Types of Metrics to Track Email Performance

Marketing analytics can seem intimidating, but it doesn’t need to be. In fact, it’s the key to tracking and enhancing the performance of your email campaigns.

By Daniella Graham
August 24, 2023

6 Subscription Form Best Practices for Effective Email Marketing

A subscription form is a powerful interface that transforms interested prospects into leads with the push of a button. Learn 6 ways to optimise them today.

By Willem Beckmann
August 11, 2023

What Leadership Means to Everlytic’s Women Managers

At a time when women leaders are leaving companies at the highest rate in years, Everlytic’s leadership is mostly made up of women. Here’s what this role means to them.

By Daniella Graham
August 7, 2023

Roadshow Affirms Email Is a Serious Medium with Huge Growth Potential

We took our Email Marketing Benchmarks Report on the road to share insights from analysing 10-billion emails with industry professionals across the country.

By Daniella Graham
June 9, 2023

Effortlessly Boost Your Lead Generation with Landing Pages

With a clear focus, structure, and insights-driven capability, landing pages are proven to generate leads. Supercharge your marketing strategy with them today.

By Daniella Graham
June 5, 2023

[Infographic] What Shifted in Email Marketing Since We Went ‘Back to Normal’?

Everlytic's 2022 benchmarks report analysed email engagement data from 10+ billion emails to reveal shifts in email marketing since 2020. See the infographic.

By Candice Lee Reeves
March 6, 2023

Discovery Vitality ‘Nails’ it in Everlytic’s ‘You Mailed It’ Email Marketing Awards

Discovery Vitality has taken the crown in Everlytic’s inaugural ‘You Mailed It’ Email Marketing Awards. Here’s why they won & the prizes they’re taking home.

By Candice Lee Reeves
March 1, 2023

Your 9 Favourite Pieces of Everlytic Content from 2022

Another year has passed, but Everlytic has left a whole lot of valuable online content for you to learn from. Here are our top 9 pieces of content from 2022.

By Candice Lee Reeves
January 18, 2023

Is Marketing Automation Worth the Effort? Studies Say Absolutely!

Sales & marketing automation has potent potential in any business. But many still find it overwhelming. Is it worth figuring out? Here’s what the research says…

By Candice Lee Reeves
November 24, 2022

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