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Three Rules for Creating Powerful Email Content

Powerful email content educates, informs, inspires, or helps your audience solve a problem. These are the three rules for creating it for your brand.

By Candice Lee Reeves
April 22, 2020

4 Ways to Build Your Email Database

Growing an email database is an ongoing process. But, it shouldn’t take long to get started. Here are some ideas on how to do it.

By Candice Lee Reeves
April 14, 2020

Digital Transformation & Student Engagement: Changing the Lives of South Africa’s Youth

South Africa’s education system may not be perfect, but with the right digital tools, we can change the lives of the students we have. This is how.

By Candice Lee Reeves
February 28, 2020

How to Refine Your Email Properties for Better Delivery

Refining your email properties (like the subject line, from name, and from address) can improve your email delivery immediately. This is how…

By Candice Lee Reeves
February 28, 2020

How to Move Your Mailchimp Email Database to Everlytic

Moving to a new bulk email platform is simple. So, to put your mind at ease, here’s how to move your Mailchimp email database to Everlytic.

By Candice Lee Reeves
February 20, 2020

How to Use RACE Planning in Your Content Strategy

The RACE Framework divides the digital marketing process into five main phases. Here’s how to use it when implementing your content marketing strategy.

By Candice Lee Reeves
December 2, 2019

How to Integrate Google Analytics with Your CRM for Better Content Analysis

Google Analytics is great for monitoring content. And in some cases, you can integrate it with your CRM.

By Rhys Downard
November 1, 2019

How to Create Meaningful Content

It’s one thing planning a content strategy, and it’s another planning one that’s effective. This is how you can consistently create meaningful content.

By Candice Lee Reeves
October 25, 2019

How to Map Your Customer Journey

Mapping your customer journey shouldn’t take you longer than 1.5 hours – and you don’t even have to leave the office. Here’s a breakdown of how.

By Candice Lee Reeves
October 18, 2019

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