The Everlytic Blog

The Verdict on Email Attachments. Are They Good or Bad?

Being able to attach a file to an email has many benefits. But is it something that works at scale, when sending to large email lists? This is our take on it.

By Candice Lee Reeves
March 23, 2022

Annual Survey Confirms that Everlytic Delivers on its Promises

In 2021, Everlytic ran its annual survey, and the results blew us away! This is what our clients had to say about us and our platform.

By Candice Lee Reeves
February 22, 2022

Why & How to Segment Your Email Database to Drive More Sales

Want to send relevant content to your email recipients? Start by learning why and how to segment your email databases using filters and tags.

By Candice Lee Reeves
February 16, 2022

5 Email Marketing Tips for the Travel Industry

Subscribers in the travel industry are all about experiences. Use these 5 marketing tips for the travel industry to give them the kind of experiences they love. Read more.

By Sharon Mukwevho
January 24, 2022

Video: Happy Holidays from Everlytic – Thanks for 2021

It’s been another year for the books. Between lockdown, loadshedding, and some of us reintroducing ourselves to office life, it's been a juggle. Thanks for joining us on the journey.

By Sharon Mukwevho
December 8, 2021

Dark Mode Email Compatibility: Are Your Emails Optimised?

Dark mode is a big design trend. Are your marketing emails optimised for it? Here are some great tips to get you started. Read more.

By Sharon Mukwevho
November 30, 2021

8 Things to Check Before Sending Your Email Marketing Campaign

Mistakes in emails can ruin your campaigns. Send high quality emails by checking these 8 things off your list before sending your next campaign. Read more.

By Sharon Mukwevho
November 17, 2021

4 Tips to Consider When Reviewing Your Email Sending Frequency

How often you send emails plays a role in optimising your campaign results. Here are 4 tips to consider when reviewing your email sending frequency.

By Sharon Mukwevho
November 8, 2021

Write Strong Email Subject Lines to Boost Your Open Rate

Make your emails stand out from the masses. Use the tips and best practices in this post to write strong email subject lines and boost your open rate.

By Sharon Mukwevho
October 29, 2021

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