The Basics of A/B Testing Your Emails
When your bottom line rests on the efficacy of a subject line or design, A/B testing your emails can help you send the best ones.
28
01, 2019
17
01, 2019
Use Email & SMS in Your Rewards Programme – Here’s Why
Reward programmes are often successful because they communicate well via email and SMS. Here’s why you should too.
14
01, 2019
Most Viewed Everlytic Content from 2018
We shared a lot of information last year – this was some of our top-performing content.
8
01, 2019
Our Favourite Everlytic Features from 2018
In preparation for 2019, we’re reflecting on the one that’s passed. These are some of our favourite Everlytic features from 2018.
11
12, 2018
Using Paid Search to Build Your Email Database
Google ads have become a necessity for marketers. But did you know that you can use these ads to grow your email list? Find out how.
3
12, 2018
How to Create Email GIFs
Email GIFs grab readers’ attention, boost engagement, and can help increase your click-through rate. Here are some of the best tools to create your own.
23
11, 2018
Everlytic’s 2018 Holiday Marketing Tips
The holiday season is upon us. Here’s how to maximise your email marketing with our 2018 Holiday Marketing Tips.
15
11, 2018
Addressing Black Friday Cart Abandonment
Online cart abandonment affects about 70% of sales. How can you recover some of your losses this Black Friday? With email.
9
11, 2018
Email Automation for Hospitality
More than 10 million tourists visited South Africa in 2017. And they keep on coming. How can you leverage email automation for hospitality?
2
11, 2018
Infographic: Five Tips on Email Marketing for Retail
Email is the best way to connect with potential customers - especially in retail. What do you need to get started? Here are our 5 top tips.
25
10, 2018
Keeping Your Database POPI Compliant
Direct marketers are most affected by POPI legislation. How can you keep your database compliant? Read this.
18
10, 2018
How to Recover from Your Email Mistakes
Email mistakes are bound to happen sometimes – we’re all human after all. How do you recover from them? Here are our top tips.
16
10, 2018
Lead Nurturing with Email: An Infographic
Not all non-converting business prospects are lost. Sometimes you just need to guide them over the finish line. And lead nurturing with email is the most effective way to do it. Here’s how.
10
10, 2018
Optimise Your Marketing Automation with Workflows
Recently, we released your new favourite feature in marketing automation: Workflows. They give you all the benefits of drip campaigns, plus so much more.
20
09, 2018
10 Signs That You Need Marketing Automation
Marketing automation helps make your marketing campaigns smarter, lighter, and targeted to your clients’ interests. Still not swayed? Here are our 10 Signs That You Need Marketing Automation.
3
09, 2018
How to Make the Most of Your Welcome Emails
Welcome emails have a higher open rate than standard emails and they can significantly boost client retention. Here’s how you can make the most of yours.
6
08, 2018
Understanding Email-Safe Fonts
Choosing the right email-safe font for you is essential and contributes to the look of your piece, sets the tone and contributes to the readability of your content.
5
07, 2018
How Will the GDPR Affect Your Digital Marketing Campaigns?
We chatted to Elizabeth de Stadler, the founding director of Novation Consulting, about the GDPR and what it means for local marketers. Between the EU's General Data Protection [...]
8
06, 2018
Bulk Email Marketing vs SPAM
Unpacking the Differences Between Bulk Email and SPAM Bulk email should not be confused with SPAM and can rather be described as a similar/generic message sent out to [...]
15
11, 2017
Tap into Hyper-Personalisation with Email Marketing
Email marketing offers many personalisation options, yet not all brands are leveraging this functionality to...
