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Email Marketing

Understanding Email-Safe Fonts

Choosing the right email-safe font for you is essential and contributes to the look of your piece, sets the tone and contributes to the readability of your content.
Bulk Email Marketing vs SPAM | Everlytic South Africa

Bulk Email Marketing vs SPAM

Guide to Email List Hygiene

How clean is your email database? Have you ever considered cleaning it up to make sure you’re interacting with active subscribers?
Email Marketing South Africa | Infographic | Everlytic

Email Marketing South Africa: Industry Insights and Benchmarks Report from Everlytic

Email marketing in South Africa has been around for many years. Yet we barely have any local standards to compare our campaigns to.

How to Create Emails That People Want to Respond to

Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one.

Key Metrics to Consider in Your Email Strategy

It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful.

Message Size Notification

The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment.

Google Analytics

In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them.
A laptop screen on Google, placed on top of a desk waiting for someone to use it.

UTM Codes

Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns.

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