Email Marketing

Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one.

It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful.

The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment.

In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them.

Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns.

Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is www.google.com.

It’s not really that much of a secret. Applied knowledge goes a long way with almost anything. In this case, applied knowledge is what makes the difference between a good click rate and a great one.

You may remember back in 2013 there was a big scare in the email marketing industry. People were really worried that a new feature in Gmail would mean the end of email marketing.